Are you unknowingly hurting your family by using products that you think are good but not really safe?

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As mums, we go above and beyond to protect the health of our loved ones, especially our children. So when it comes to fighting germs, the stronger the better, right? Keep reading to find out why it isn’t always so and why less, even zero, is more.

As mums, we go above and beyond to protect the health of our loved ones, especially our children. We all know that in kids, a common cause of illness is infections caused by germs.

So we buy what we think are the best cleaning products for our home — sweet-smelling detergents and fabric conditioners for our laundry, and dishwashing liquids that boast of powerful, dirt- and germ-busting formulas.

It is true that many of these cleaners do a good job at ridding our homes of germs. But at the same time, a lot of them contain harsh chemicals that may hurt your family’s health, specifically their skin.

When you use that highly perfumed laundry detergent and conditioner to wash your kids’ clothes, the perfume that is used to fragrance it could very well worsen existing skin conditions in your child such as eczema, or cause other irritating rashes.

And that strong dishwash that promises to cut through grease and vanquish germs might do exactly that, but also leaves you with dry, itchy, peeling hands.

So what’s your alternative? To select detergents that do not contain these harmful ingredients. And before we tell you exactly where you can find these, have a read of what other Singaporean mums think about commonly used home cleaning detergents as well as their thoughts on a safe and gentle alternative.


Singaporean mums say ‘no’ to harsh chemicals

In May 2016, over 65 mums in Singapore were surveyed on what they think about household detergents. They were also asked to trial Ecover ZERO detergents, a range of products made without fragrance, colour and harsh chemicals.

The clear majority of these mums (96%) “believe that chemicals in home-cleaning detergents affect their family members’ skin sensitivities.”

These mums identified the following as the top three negative points about such detergents: skin irritation, children exposed to chemical residues and allergic reaction.

In order to avoid exposing their children and other family members to these issues when buying household detergents, mums in the survey actively looked for certification for sensitive skin (67%); natural ingredients (42%); and avoided those that contained harmful chemicals (46%).

But they were still missing out on ‘hidden’ and highly toxic ingredients as indicated below.


To give you some perspective, brighteners may be toxic to humans and might cause skin sensitivities; 1,4 – dioxane may have carcinogenic properties; fragrance could cause rashes, allergic reactions and other skin irritations; and cleaning agents could also irritate and harm the skin.

Ecover ZERO has none of these four chemicals.

Because of this, 


Head to the next page to read about Ecover’s range of safe and gentle household detergents and what mums in Singapore think about them.  

Health & Safety Cleaning