theAsianparent was born when our founder, Roshni was just 25 years old and living in New York City. To make ends meet, Roshni worked as a babysitter to take care of little girls aged 3 and 6. One day, she found herself googling if she could feed durian to her three year-old charge and realised that there was little relevant parenting-related content online in the context of her Southeast Asian culture. Roshni wrote her first article about feeding preschoolers durian that very night, and theAsianparent came to life.

What started as a simple blog has now evolved into a 250-employee strong content, community and commerce health-tech company. Localised in 13 countries, our brands – theAsianparent, theIndusparent and theAfricanparent – reach 35 million parents monthly.

Our mission is to help 50 million parents experience healthy pregnancies and raise healthy families. We are also working round-the-clock to reduce the number of stillbirth babies born across the world by 10% – Project Sidekicks – and would greatly appreciate any help that you could render to contribute to our goal.  

If you would like to work with us, send us your feedback or promote your brand to our community of parents, please email us at [email protected]

You can also download our app on iOS/Android and follow us on Facebook, Instagram or Pinterest.

Who We Are

Here’s a snapshot of our reach in Singapore:

User Visits

Over 1.1 million

Visits monthly 
Page Views

Over 3.9 million

Page views monthly
Social Sharing

555,000 Mums

on our social community
App Download

Over 41,000

App Downloads in Singapore

Want to know more about Tickled Media as a company and our reach across SEA?

Who We Are