Project Sidekicks: Helping Families Nurture Healthy Pregnancies

About 105,000 babies were lost in stillbirths in Singapore, Indonesia, Malaysia, Philippines, Thailand, and Vietnam in 2015 alone. That means every day that year, an average of 287 families received the devastating news of full-term pregnancy loss. However, one-third of these losses could have been prevented.

This is why theAsianparent launched Project Sidekicks. Our aim is to reduce the rate of stillbirth in Southeast Asia by at least 10% over the next 3 years, by creating awareness about the benefits of sleeping on the side in pregnancy, counting baby’s kicks, and the risks of smoking. We encourage having a strong support system for both mums-to-be and parents who have suffered pregnancy loss.

 

Meet Hope, the Mascot of Project Sidekicks!A penguin symbolises community, togetherness and endurance through difficulties - all the values we are encouraging in helping parents have healthy pregnancies.
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Baby Kick Counter

2,403,934 live kicks counted via our Kick Counter as of 30 October, 2.47pmSGT

Every time a mum-to-be records her baby's movements on our app's Kick Counter, they get updated here! How many collective kicks can we reach?

A MESSAGE FROM OUR CEO

Group CEO and Founder of theAsianparent Roshni Mahtani Cheung explains why Project Sidekicks is so important and close to her heart.

ARTICLES

Browse and share informative content covering a range of topics such as how to ensure a healthy pregnancy, emotional and physical healing following pregnancy loss, real mum stories about pregnancy experiences, and more.

INFOGRAPHICS

Thoughtfully designed infographics for you to browse and share, about the importance of sleeping on the side, counting baby’s movements in the womb, proper support in pregnancy and pregnancy loss, and more.

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VIDEOS

Browse through this collection of videos related to topics on ensuring a safe pregnancy, healing from loss, and more.

TESTIMONIALS ABOUT PROJECT SIDEKICKS

It's comforting that those who have lost babies are included in their pregnancy journey and tools provided to help them cope with their loss. — Rosalind Ang
I am supporting this meaningful initiative ~ Project Sidekicks because as an official guardian to my little niece, I really feel & appreciate all babies are a gift & so precious to each family. I really wish all #mothers ‍‍‍‍‍‍‍‍ (including myself in the future) to have a safe & healthy pregnancy. — Sienny Yong
I am very excited to join theAsianparent community on its mission to reduce infant mortality rates across Southeast Asia. Providing expecting mothers with information and resources to enjoy a healthy pregnancy can be a key factor to reduce the chance of serious birth defects. In addition, encouraging mothers to do proper screenings early in their pregnancies will help detect birth defects early, so that proper care can be provided both immediately and at the time of birth. With Project Sidekicks' aims to reduce stillbirth rates in Southeast Asia by 10% over the next 3 years, I am looking very much forward to contributing to this noble cause! — William Klippgen, Managing Partner, Tigris Capital
We applaud that the importance of good-quality care is emphasised in the guidelines for the management of stillbirth & maternal health. Thus, #Project Sidekicks is indeed a great initiative to address the occurrence of stillbirth, plus the social stigma that’s associated with it . — Hazwan Najib, DoctorOnCall
As a first-time father myself, I vividly remember the natural fear of something going wrong throughout every stage of our pregnancy. This is a highly emotional issue and I’m glad that theAsianparent is bringing attention to how stillbirths can be prevented and helping parents through such a difficult time. Project Sidekicks has Speedoc’s full support. — Anton Myroshnychenko, Chief Operating Officer of Speedoc (Singapore)
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