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Project Sidekicks: Helping Families Nurture Healthy Pregnancies

About 105,000 babies were lost in stillbirths in Singapore, Indonesia, Malaysia, Philippines, Thailand, and Vietnam in 2015 alone. That means every day that year, an average of 287 families received the devastating news of full-term pregnancy loss. However, one-third of these losses could have been prevented.

This is why theAsianparent launched Project Sidekicks. Our aim is to reduce the rate of stillbirth in Southeast Asia by at least 10% over the next 3 years, by creating awareness about the benefits of sleeping on the side in pregnancy, counting baby’s kicks, and the risks of smoking. We encourage having a strong support system for both mums-to-be and parents who have suffered pregnancy loss.

 

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Meet Hope, the Mascot of Project Sidekicks!A penguin symbolises community, togetherness and endurance through difficulties - all the values we are encouraging in helping parents have healthy pregnancies.
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Baby Kick Counter

9,719,836 live kicks counted via our Kick Counter as of 27 October, 12.43amSGT

Every time a mum-to-be records her baby's movements on our app's Kick Counter, they get updated here! How many collective kicks can we reach?

A MESSAGE FROM OUR CEO

Group CEO and Founder of theAsianparent Roshni Mahtani Cheung explains why Project Sidekicks is so important and close to her heart.

ARTICLES

Browse and share informative content covering a range of topics such as how to ensure a healthy pregnancy, emotional and physical healing following pregnancy loss, real mum stories about pregnancy experiences, and more.

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Singapore Announces Compensation And Benefits To Parents Of Stillborn

Singapore parliament has just passed amendments to the Child Development Co-Savings Act that will allow stillbirth parents to avail benefits including maternity and paternity leave.

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How To Tell Your Family And Friends About Your Stillborn Baby

Having to bear the pain of losing your baby from miscarriage or stillbirth itself is unimaginable, let alone talking about it. But you don’t have to grieve alone. 

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5 Reasons Why We Need To Talk About Losing A Baby During Pregnancy

Not just for grieving parents but also for those around them.

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Stillbirth Is Not Your Fault, Here's Why

A positive depression screen at 9 or 15 months was associated with risk for higher guilt levels, a survey of bereaved mothers revealed.

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What To Say To Stillbirth Parents To Support Them, And Help Break The Silence

We spoke to Ms. Jasmine Yeo, Head Consultant Psychologist from The Private Practice, to glean expert advice on what hinders grieving parents in stillbirth recovery, and how to be there for them. 

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"I Didn't Feel My Baby's Movements... And I Lost Her": A Singaporean Mum's Story

When had I last felt my baby's movements, her kicking? Definitely not in the last hour, or two for that matter...

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Stillbirth: How Having The Right Environment And Support System Help In Breaking The Silence

Despite the frequency of its occurrence, stillbirth remains a topic that is shunned upon—sometimes even among the support system of these grieving individuals. 

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INFOGRAPHICS

Thoughtfully designed infographics for you to browse and share, about the importance of sleeping on the side, counting baby’s movements in the womb, proper support in pregnancy and pregnancy loss, and more.

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VIDEOS

Browse through this collection of videos related to topics on ensuring a safe pregnancy, healing from loss, and more.

TESTIMONIALS ABOUT PROJECT SIDEKICKS

testimonail-sliderIt's comforting that those who have lost babies are included in their pregnancy journey and tools provided to help them cope with their loss. — Rosalind Angtestimonail-slider
testimonail-sliderI am supporting this meaningful initiative ~ Project Sidekicks because as an official guardian to my little niece, I really feel & appreciate all babies are a gift & so precious to each family. I really wish all #mothers ‍‍‍‍‍‍‍‍ (including myself in the future) to have a safe & healthy pregnancy. — Sienny Yong testimonail-slider
testimonail-sliderI am very excited to join theAsianparent community on its mission to reduce infant mortality rates across Southeast Asia. Providing expecting mothers with information and resources to enjoy a healthy pregnancy can be a key factor to reduce the chance of serious birth defects. In addition, encouraging mothers to do proper screenings early in their pregnancies will help detect birth defects early, so that proper care can be provided both immediately and at the time of birth. With Project Sidekicks' aims to reduce stillbirth rates in Southeast Asia by 10% over the next 3 years, I am looking very much forward to contributing to this noble cause! — William Klippgen, Managing Partner, Tigris Capitaltestimonail-slider
testimonail-sliderWe applaud that the importance of good-quality care is emphasised in the guidelines for the management of stillbirth & maternal health. Thus, #Project Sidekicks is indeed a great initiative to address the occurrence of stillbirth, plus the social stigma that’s associated with it . — Hazwan Najib, DoctorOnCalltestimonail-slider
testimonail-sliderAs a first-time father myself, I vividly remember the natural fear of something going wrong throughout every stage of our pregnancy. This is a highly emotional issue and I’m glad that theAsianparent is bringing attention to how stillbirths can be prevented and helping parents through such a difficult time. Project Sidekicks has Speedoc’s full support. — Anton Myroshnychenko, Chief Operating Officer of Speedoc (Singapore)testimonail-slider
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