Project Sidekicks: Helping Families Nurture Healthy Pregnancies

About 105,000 babies were lost in stillbirths in Singapore, Indonesia, Malaysia, Philippines, Thailand, and Vietnam in 2015 alone. That means every day that year, an average of 287 families received the devastating news of full-term pregnancy loss. However, one-third of these losses could have been prevented.

This is why theAsianparent launched Project Sidekicks. Our aim is to reduce the rate of stillbirth in Southeast Asia by at least 10% over the next 3 years, by creating awareness about the benefits of sleeping on the side in pregnancy, counting baby’s kicks, and the risks of smoking. We encourage having a strong support system for both mums-to-be and parents who have suffered pregnancy loss.

 

Meet Hope, the Mascot of Project Sidekicks!A penguin symbolises community, togetherness and endurance through difficulties - all the values we are encouraging in helping parents have healthy pregnancies.
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Baby Kick Counter

1,038,552 live kicks counted via our Kick Counter as of 9 August, 8.37amSGT

Every time a mum-to-be records her baby's movements on our app's Kick Counter, they get updated here! How many collective kicks can we reach?

A MESSAGE FROM OUR CEO

Group CEO and Founder of theAsianparent Roshni Mahtani Cheung explains why Project Sidekicks is so important and close to her heart.

ARTICLES

Browse and share informative content covering a range of topics such as how to ensure a healthy pregnancy, emotional and physical healing following pregnancy loss, real mum stories about pregnancy experiences, and more.

How I Ensured I Slept on My Side During Pregnancy: Mum's Expert Tips

"My most important advice for fellow back-sleepers and tummy-sleepers would be to start early so you can identify problems earlier on and do something about it."

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One Father’s Message to Other Parents: Counting Kicks Is Important

Mothers-to-be know what to do: count kicks, eat healthily, go for walks and wait for the contractions. But what’s a father-to-be to do? If you're unsure, here is one dad's message for you...

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"I didn't feel my baby's movements... and I lost her": A Singaporean mum's story

When had I last felt my baby's movements, her kicking? Definitely not in the last hour, or two for that matter...

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Anxiety During Pregnancy: How Counting the Kicks During Pregnancy Can Help Ease Anxiety

There is increasing research evidence to suggest that anxiety during pregnancy can affect the unborn foetus.

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Why counting the kicks is so important: A first-time dad's story

Because this dad and his wife paid so much attention to counting their baby's kick, a tragedy was averted.

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The Importance of Good Mental Health to Support a Healthy Pregnancy: A Mum's Own Story

Keeping your mental health in check is important in maintaining a healthy pregnancy.

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Support Groups, Counsellors and Therapists for Pregnancy Loss In Singapore

Nothing can compare the pain of losing your child, but you don’t have to grieve alone. Reach out and seek help from the many counsellors and support groups to help you better deal with the trauma.

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How to Count Your Baby's Kicks, and Why is It So Important?

Counting kicks during pregnancy is a way of saving babies' lives - and one of those could be yours. 

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Baby's Movements Through Pregnancy: What's Normal & What's not?

Understanding your baby's activity pattern is crucial during your pregnancy as this can indicate how well your little one is doing. So, here is a breakdown of what to expect and when you should consult your doctor.

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Stillbirth: What Should I Do if My Baby is Kicking Less?

It must be emphasised here that you need to report any and all change immediately to your healthcare providers without any fear of being a "nuisance" or a "bother" to hospital staff. 

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Everything You Need to Know About Your Baby's Movements in Pregnancy: Trimester by Trimester

Your baby's kicks are an important and endearing milestone in your pregnancy, and are among the more cherished aspects of being pregnant for most mums!

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Stillbirth: When to Worry, and When Not to Worry, if Your Baby is Moving Less

At the end of the day, you should always trust your intuition; that prickly spider-sense that tells you something if something is not right.

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Counting Kicks: Why & How to Track Fetal Movement

Studying your baby's activity pattern during pregnancy can potentially save their life.

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Stillbirth: Why is Sleeping on the Side So Important in Pregnancy?

SOS - this is an acronym for both 'Sleep on side' and also 'Save our Souls'. But does sleeping on your side during pregnancy truly contribute to being able to save your precious baby's soul and reduce your risks of having a stillbirth?

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Stillbirth: Popular Questions on Safe Sleep During Pregnancy, Answered

What do you do if you went to sleep in a side position, but woke up in the middle of the night and found that you have been sleeping on your back? Would your partner who is more like an octopus and has a tendency to thrash his limbs around in sleep, affect your baby in any way?

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Sleeping on Your Side When You Have Pelvic Girdle Pain

It is estimated that up to 60% of women experience pain in their symphysis pubis while pregnant, according to Dr. Sheila Hill, an Ob-Gyn in the hospitalist division of Texas Children’s Pavilion for Women.

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Breaking Down Safe Sleeping Positions Trimester by Trimester, to Avoid Stillbirth

With sleep being such an integral part of your body's recovery process, let's examine the different sleeping positions that are safe for you throughout the three trimesters of your pregnancy. 

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How Can Husbands Help Ensure Their Wife Has A Healthy Pregnancy?

Give some of these tips a shot. Your wife will surely appreciate it.

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Stillbirth: Surviving the Emotional Aftermath

Giving birth to a stillborn baby is a devastating loss. The emotional trauma can overwhelm you but there are steps you can take in hopes of gaining closure.

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How To Manage Your Mental Health After Pregnancy Loss

Through coping mechanisms based around support, love, and care, couples who experience pregnancy loss can overcome the hurt.

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The Importance of Family and Extended Family Support in Pregnancy

Pregnancy has its good and bad days, which is why the support of loved ones could be the remedy mummies need.

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INFOGRAPHICS

Thoughtfully designed infographics for you to browse and share, about the importance of sleeping on the side, counting baby’s movements in the womb, proper support in pregnancy and pregnancy loss, and more.

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VIDEOS

Browse through this collection of videos related to topics on ensuring a safe pregnancy, healing from loss, and more.

TESTIMONIALS ABOUT PROJECT SIDEKICKS

It's comforting that those who have lost babies are included in their pregnancy journey and tools provided to help them cope with their loss. — Rosalind Ang
Children and education are at the core of what we do so we are proud to offer our support for an initiative that shares knowledge and saves lives. Sidekicks is a vitally important campaign and we hope that the global Studycat community rallies behind this crucial cause — Studycat
Counting movements was crucial in my pregnancy. The one day I felt fewer movements, I went straight to the emergency room and found out that I had an infection that was affecting my baby’s health in the womb. Thankfully, we caught it in time and he was delivered safely at full term. Since then I’ve been a strong advocate for counting movements. I am grateful to Project Sidekicks for raising awareness about about importance of monitoring fetal movement to help reduce the rate of stillbirth — Sarah Voon
We applaud that the importance of good-quality care is emphasised in the guidelines for the management of stillbirth & maternal health. Thus, #Project Sidekicks is indeed a great initiative to address the occurrence of stillbirth, plus the social stigma that’s associated with it — Hazwan Najib, DoctorOnCall
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