Britain’s pioneering beauty brand in using natural ingredients as well as corporate activism – is rolling up its sleeves and reigniting its activist spirit with the launch of a new concept store at ION Orchard. The store has been transformed into an interactive ‘activist workshop’ that encourages visitors to explore and recycle products and how, together, we can fight for a fairer and more beautiful world.
Building on the brand’s ever-growing and evolving commitment to the environment, this new eco-friendly store is fitted with sustainable store fixtures made with ‘green’ materials like reclaimed wood and recycled plastics to minimise environmental impact, zinc façade cladding (requires less energy for production than other metals!), and EKOply worktop surfaces manufactured from 100% recycled material destined for landfill. The materials and props are chosen with real purpose – think practical, responsibly sourced, repurposed, recycled and upcycled.
Visitors to this Activist Workshop store will experience various stations that are exclusive only to this outlet at ION Orchard. This includes a DIY Gifting Station where customers are encouraged to get creative with wrapping their gifts and personalise them with fun and funky stamps and stickers, an exclusive Scents of Life fragrance collection with 16 cruelty-free fragrances and spritzes for women and men, as well as a Water Station for hydration on-the-go! There’s also an Activist Bay where customers can learn about The Body Shop’s activist roots and passion for inciting change, and take a stand at campaigning for issues that pave the way for equality.
So, let’s scrub up our bodies and scrub up the world at The Body Shop’s transformed ION Orchard store.
The information stated here is republished from a press release sent to theAsianparent. From more announcements and product launches, visit https://sg.theasianparent.com/category/press-releases.
