X
theAsianparent Logo
theAsianparent Logo
  • Pregnancy
    • Due date calculator
    • I'm pregnant
    • Trying To Conceive
    • Labour
    • After birth
    • Baby loss
  • Parenting
    • Parenting & Play by Friso
    • Parent's Guide
    • Relationship & Sex
  • Ages & Stages
    • Baby
    • Toddler
    • Pre-schooler
    • Kids
    • Pre-teen & Teen
  • Feeding & Nutrition
    • Diseases-Injuries
    • Breastfeeding & Formula
    • Meal Planner
    • Health
    • Allergies & Conditions
    • Vaccinations
  • Education
    • Pre-School
    • Primary School
    • Secondary School
  • Lifestyle
    • Money
    • Travel & Leisure
    • Fashion
    • Home
    • Fitness
    • Contests & promotions
  • News
    • International
    • Health
    • Celebrity
    • Singapore
  • Money Parenting
    • Tips for Parents
    • Tips for Toddlers
    • Tips for Older Kids
    • The 5 Personas
  • TAP Recommends
  • Shopping
  • Press Releases
  • Project Sidekicks
  • Community
  • Advertise With Us
  • Contact Us
  • Become A Contributor
  • VIP

Robinsons Singapore Relaunches As An Online Department Store

2 min read
Robinsons Singapore Relaunches As An Online Department StoreRobinsons Singapore Relaunches As An Online Department Store

Robinsons is back with an extremely convenient online department store!

ROBINSONS IS BACK! After exiting Singapore in January 2021, the 163-year iconic retailer is returning as Robinsons Online – www.robinsons.com.sg, a fully digital, state-of-the-art, vertically integrated online department store, that will go “live” on 24 June 2021.

Robinsons Online will present price-sensitive customers with a value oriented, rationalised product offering of over 200 specially-curated brands: some familiar, some homegrown, some new-to-market. Customers can also look forward to exciting collaborations that will debut exclusively on the new platform.

Robinsons Singapore Relaunches As An Online Department Store

Image source: iStock

With its head office based in Singapore, the newly independent Robinsons Department Stores Online Pte Ltd will be headed by Mr Jordan Prainito, the former Managing Director of Canningvale Australia, one of Australia’s fastest growing online businesses. Under Mr Prainito’s leadership, Canningvale evolved from a wholesale supplier into a multi-million dollar business in just five years.

The incoming Managing Director of Robinsons Singapore, Mr Prainito said: ‘I’m excited to be relaunching such an iconic brand. The brand has a rich history, and it strongly resonates with Singaporean and South East Asian customers. It just needs to be catapulted into the 21st century.’

Robinsons

Image source: Robinsons

‘The global pandemic has expedited the mainstream adoption of online shopping. We think now is the right time to pivot to a digital-first strategy.’

‘We’ll apply the learnings from Canningvale’s digital transformation, where we saw e-commerce sales increased tenfold in under five years. This was achieved through a combination of sourcing expertise, range clarification, system automation, marketing expertise, and a forensic focus on our customers.’

‘Singaporeans are avid online shoppers, Robinsons Online will not disappoint. The website is easy to navigate, visually pleasing, perfectly curated, and will provide a trusted, safe and secure checkout process.’

Mr Prainito will hire Singaporeans to fill various positions across the business and has already hired two former Robinsons’ employees.

‘Robinsons is a Singaporean icon, if it is to respond to the needs of Singaporeans, it must be run by the people who understand the market. We look forward to introducing our customers to a whole new online shopping experience.’

Partner Stories
Family Fun Activities Happening in Monaco This Summer!
Family Fun Activities Happening in Monaco This Summer!
Flavours of Mid-Autumn With Xin Cuisine Chinese Restaurant
Flavours of Mid-Autumn With Xin Cuisine Chinese Restaurant
My First Skool Supports Diverse Developmental Needs through the Inclusive Support Programme (InSP)
My First Skool Supports Diverse Developmental Needs through the Inclusive Support Programme (InSP)
Run, Bond and Have Fun as a Family at the Inaugural TriFactor Kids Run
Run, Bond and Have Fun as a Family at the Inaugural TriFactor Kids Run

Got a parenting concern? Read articles or ask away and get instant answers on our app. Download theAsianparent Community on iOS or Android now!

img
Written by

theAsianparent

  • Home
  • /
  • Press Releases
  • /
  • Robinsons Singapore Relaunches As An Online Department Store
Share:
  • Robinsons Online Set To Launch With Over 200 Specially - Curated Brands, Including New-to-Robinsons Labels

    Robinsons Online Set To Launch With Over 200 Specially - Curated Brands, Including New-to-Robinsons Labels

  • airasia food Serves Signature Meals* For Only 1 Cent!

    airasia food Serves Signature Meals* For Only 1 Cent!

  • "It was like a bad movie." Family of 5 Jumps Off From Their Apartment in Switzerland

    "It was like a bad movie." Family of 5 Jumps Off From Their Apartment in Switzerland

  • 5 Ways A Narcissistic Parent Can Negatively Affect A Child's Personality

    5 Ways A Narcissistic Parent Can Negatively Affect A Child's Personality

app info
get app banner
  • Robinsons Online Set To Launch With Over 200 Specially - Curated Brands, Including New-to-Robinsons Labels

    Robinsons Online Set To Launch With Over 200 Specially - Curated Brands, Including New-to-Robinsons Labels

  • airasia food Serves Signature Meals* For Only 1 Cent!

    airasia food Serves Signature Meals* For Only 1 Cent!

  • "It was like a bad movie." Family of 5 Jumps Off From Their Apartment in Switzerland

    "It was like a bad movie." Family of 5 Jumps Off From Their Apartment in Switzerland

  • 5 Ways A Narcissistic Parent Can Negatively Affect A Child's Personality

    5 Ways A Narcissistic Parent Can Negatively Affect A Child's Personality

Get advice on your pregnancy and growing baby. Sign up for our newsletter
  • Pregnancy
    • Baby
    • Education
    • Events
    • Allergies & Conditions
  • Family Occasions
    • Breastfeeding & Formula
    • Child Safety
    • Health
    • Diseases-Injuries
  • Lifestyle
    • Home
    • Money
    • Feeding & Nutrition
    • Diet & Weightloss
  • Normal Delivery
    • Cesarean Delivery
    • Behaviour
    • Secondary School
    • Formula Feeding
  • Ages & Stages
    • Latching & Concerns
    • Festivals & Holidays
    • Education
    • Pre-teen & Teen
  • More
    • TAP Community
    • Advertise With Us
    • Contact Us
    • Become a Contributor


  • Singapore flag Singapore
  • Thailand flag Thailand
  • Indonesia flag Indonesia
  • Philippines flag Philippines
  • Malaysia flag Malaysia
  • Sri-Lanka flag Sri Lanka
  • India flag India
  • Vietnam flag Vietnam
  • Australia flag Australia
  • Japan flag Japan
  • Nigeria flag Nigeria
  • Kenya flag Kenya
© Copyright theAsianparent 2022. All rights reserved
About Us|Team|Privacy Policy|Terms of Use |Sitemap HTML
  • Tools
  • Articles
  • Feed
  • Poll

We use cookies to ensure you get the best experience. Learn MoreOk, Got it

We use cookies to ensure you get the best experience. Learn MoreOk, Got it

theAsianparent heart icon
We’d like to send you notifications for the latest news and lifestyle updates.