Museum of Ice Cream (MOIC) announces the launch of its retail showcase at Design Orchard¹, offering guests a preview of the full experience which will officially debut in Dempsey, Singapore, this August. The retail showcase will also feature a wide array of exclusive MOIC-themed products designed by homegrown brands.
Located right in the heart of Singapore’s retail paradise, the interactive and experiential retail showcase will be free for all guests to experience and will be available for a limited time from 30 April to 27 May 2021.
Image source: Museum Of Ice Cream
Located in Design Orchard, an integrated retail and incubation space for homegrown brands, it will feature limited edition, MOIC-themed products created in collaboration with Kydra Activewear, The Ice Cream & Cookie Co, Artisan of Sense and Brewlander.
Guests can find interesting and specially-designed products at the retail showcase, such as unique, locally-inspired ice cream flavours like Lychee Bandung, Malty Boba, and Taro Milk Tea, pink MOIC activewear, fruity and refreshing pink guava and raspberry flavoured MOIC beer brewed locally, and an exclusive citrus grapefruit MOIC candle.
The retail showcase brings to life MOIC’s bold ambition of creating an inclusive and immersive space – one where imaginations come to life, and where friendships and magical memories are forged.
Image source: Museum Of Ice Cream
Pirakash T, General Manager, Museum of Ice Cream Singapore, says: “We are thrilled to unveil our retail showcase at Design Orchard. Besides offering guests a sneak preview of what they can expect at our official Museum of Ice Cream launch in August, this showcase features exclusive products designed by Singapore’s very own homegrown labels.
These brands all closely align with the vision of our experience – to unite and inspire the world through imagination, fun, and creativity, and we hope guests will appreciate and enjoy the locally-inspired delights and products. Our collaboration further signifies Museum of Ice Cream’s continued commitment and dedication to supporting and profiling homegrown brands.”
Image source: Museum Of Ice Cream
Guests can explore a sweet taste of Museum of Ice Cream at Design Orchard, including its iconic Lifeguard Hut and signature waffle-cone palm trees with bubblegum pink fronds. Through a peephole from the Lifeguard Hut, guests can view and be captivated by a remarkable miniature sand sculpture resembling a tropical beach. #TeamMOIC performers will also be on hand to put a smile on visitors’ faces.
Throughout the month-long duration, guests can also anticipate social media contests and giveaways, and be transported to a pink oasis while working up a sweat from yoga sessions hosted on-site by ClassPass under a canopy of pink palm trees. Yogis will end each session with a scoop of ice cream or a refreshing can of beer.
Attractive and exclusive memorabilia will also be up for grabs, for guests to take a piece of MOIC home with them.
Image source: Museum Of Ice Cream
Ms Serene Tan, Director, Retail and Dining, Singapore Tourism Board, says: “We are delighted that the Museum of Ice Cream is working with our homegrown labels to bring local flavour to their products. Such collaborations shine the spotlight on the creativity of our local brands and add vibrancy to our retail scene. It is also apt that these products will be launched exclusively at Design Orchard, as we continue to strengthen Orchard Road’s position as a must-visit lifestyle destination.”
Julynn Tay, General Manager, Design Orchard, adds: “We are very excited for this collaboration with Museum of Ice Cream. It will definitely increase the awareness of Design Orchard and allow us to profile our locally-based designers to a wider audience.”
The retail showcase will open its doors to the public from 30 April to 27 May 2021, 10.30am to 8.00pm daily at Design Orchard, 250 Orchard Road, Singapore 238905.
Tickets to MOIC’s full Dempsey experience in August may be reserved online at www.museumoficecream.sg. Guests are encouraged to reserve their tickets quickly as public interest has been overwhelming, with all weekend slots to the opening month of August snapped up within 48 hours of launch.
Ticket prices start from $38 for access to 14 uniquely themed exhibits and a delightful medley of sweet treats, surprises, and activities scattered throughout the experiential ice cream journey.
