As the school bells prepare to ring this August, many educator mothers face the challenging balancing act of returning to the classroom while continuing their breastfeeding journey. Recognising this, Singapore grown brand Hegen has launched its Gift-A-Pump initiative, gifting 1,000 Hegen PCTO™ Double Electric Breast Pumps (SoftSqround™) to pregnant and breastfeeding educators under the Ministry of Education (MOE) and Early Childhood Development Agency (ECDA).
Running from 4 August to 30 September 2025, this CSR initiative bridges the gap between motherhood and professional commitment.
A Lifeline for Educator Mothers
Educators play a critical dual role: nurturing young minds in classrooms while caring for their own children at home. Returning to work often means juggling back-to-back teaching schedules, short breaks, and limited access to private spaces—conditions that make breastfeeding difficult.
According to Singapore’s latest breastfeeding data, exclusive breastfeeding rates drop significantly by the six-month mark, with the return to work being one of the most cited reasons for stopping earlier than planned. Gift-A-Pump addresses this gap by enabling educator mothers to continue breastfeeding without sacrificing their careers.
Why Now: Hegen’s 10th Anniversary and World Breastfeeding Month
The year 2025 marks Hegen’s 10th anniversary, giving this campaign special significance. The launch during World Breastfeeding Month underscores Hegen’s deep commitment to maternal support and empowerment.
Founded in 2015 by Yvon Bock, a mother of four, Hegen was born from the mission to create products that make breastfeeding less overwhelming. The Gift-A-Pump initiative is a natural extension of that mission, celebrating educators who nurture the next generation at school and at home.
Who Can Apply for Gift-A-Pump
To qualify for the programme, applicants must:
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Be a Singapore citizen or Permanent Resident (PR)
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Be pregnant and returning to work in 2025, or currently breastfeeding with a child born in 2025
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Be employed by MOE or an ECDA preschool, with a valid staff pass and school email address
Simple, Purpose Driven Application Process
Step 1: Submit Your Application
Apply online via the dedicated Typeform link. Required documents include:
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For pregnant applicants: ultrasound image or doctor’s note with estimated due date
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For breastfeeding applicants: school letter confirming return to work in 2025
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Valid MOE or ECDA staff pass and school email
Step 2: Await Confirmation
Applications will be reviewed by the Hegen team. Successful applicants will be notified via school email within 10 working days.
Step 3: Redeem Your Pump
Collection is at the Hegen Experiential Centre in Alexandra Technopark. All pumps are brand new, for personal use only, and include a one-year warranty from date of collection or estimated due date—whichever is later.
Recipients are also asked to provide a short review and photo within three months, which may be featured on Hegen’s social media with permission.
Part of a Broader Commitment
Gift-A-Pump is one of many CSR initiatives by Hegen. In 2020, during the height of the pandemic, the brand supported pregnant healthcare workers with Express-Store-Feed starter kits. Beyond products, Hegen focuses on maternal health, child development, and educational support through ongoing initiatives and The Hegen Foundation.
What This Means for Educator Mothers
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Practical support: A high-quality breast pump helps manage the demands of the school day while maintaining breastfeeding goals.
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Work-life integration: Removes the need to choose between professional responsibilities and infant care.
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Empowerment: Recognises the dual impact of educator mothers at home and in the classroom.
Final Thoughts
The Gift-A-Pump initiative is more than just a CSR campaign—it is a lifeline for educator mothers. By providing practical tools and support, Hegen ensures that returning to the classroom does not mean giving up on breastfeeding. It celebrates the fact that teaching and motherhood can go hand in hand.
Frequently Asked Questions (FAQs)
Who is eligible for Hegen’s Gift-A-Pump initiative?
Singapore citizens or PRs who are pregnant and returning to work in 2025, or currently breastfeeding with a child born in 2025, and employed by MOE or ECDA with a valid staff pass and school email.
What documents do I need to apply?
Ultrasound or doctor’s note (pregnant), school confirmation letter (breastfeeding), staff pass, and school email address.
How will I know if I’m selected?
You will receive confirmation via your school email within 10 working days.
Where do I collect my pump?
At the Hegen Experiential Centre in Alexandra Technopark.
Why is this happening in 2025?
The initiative coincides with Hegen’s 10th anniversary and World Breastfeeding Month, reinforcing the brand’s mission to empower mothers.
Ministry of Health Singapore. (2022). National breastfeeding and child feeding survey 2021/22. The Singapore Family Physician, 48(1), 35–40.
Wong, L., Zhang, J., Tan, L., & Chan, C. (2024). Determinants of exclusive breastfeeding among mothers in Singapore: A population-based study. BMC Public Health, 24(1), 932.
Hegen Singapore. (2025). Gift-A-Pump initiative.
