As the Qing Ming festival approaches on Apr. 4, a Singaporean start-up, Base Genesis, has introduced an innovative solution for families looking to pay respects to their departed loved ones while being environmentally conscious. The Eco Hell Note is a new type of joss paper that burns cleanly without leaving any ash residue behind.
The Qing Ming Festival, also known as Tomb-Sweeping Day, is an important Chinese festival that dedicates itself to paying respects to ancestors. In 2024, the festival falls on Thursday, April 4th.
As Singaporeans prepare to honour their forebears, there is a growing awareness of the environmental impact of traditional practices, such as burning joss paper and incense.
Eco Hell Note Retains Traditional Aesthetics
The Eco Hell Note is designed to maintain the traditional look and feel of joss paper, featuring the customary gold and red colours, unique serial numbers, and an imperial seal.
However, to minimize paper waste, a single Eco Hell Note represents the largest denomination of money in the Chinese language, “Yi ji” (一极), equivalent to 48 zeroes.
Nitrocellulose Paper for Clean Burning
Base Genesis has collaborated with creative agency MullenLowe Singapore to create the Eco Hell Note using nitrocellulose paper, the same material used for flash paper.
When ignited, this note burns almost instantly, leaving no ash residue behind
Eco Hell Note Addresses Long-Standing Issues with Joss Paper Burning
The burning of joss paper has been associated with various environmental concerns, such as smoke, emissions, and residue generation.
This aims to tackle these issues by providing a sustainable alternative that allows families to continue the cherished tradition of paying respects to their ancestors.
Connecting Past Wisdom with Future Aspirations
Base Genesis, a start-up incubated by traditional joss paper wholesaler Ban Kah Hiang Trading, dedicates itself to revitalizing cherished traditions by connecting past wisdom with future aspirations.
Co-founder Chris Huang expressed hope that the Eco Hell Note will help more people uphold their traditions in a sustainable and socially responsible manner while keeping with the values of filial piety, gratitude, and sharing with those in need.
Embrace Tradition Sustainably with Eco Hell Note
Source: Singapore Chinese Cultural Centre
In conclusion, this innovative offering provides a groundbreaking solution for families who wish to honour their ancestors during the Qing Ming festival while minimizing their environmental footprint.
By selecting this eco-friendly alternative, you can continue the cherished tradition of burning joss paper without the burden of contributing to pollution.
As Singapore continues to prioritize environmental sustainability, the Qing Ming Festival in 2024 presents an opportunity for the community to come together and celebrate their heritage in a more eco-conscious manner.
By embracing green alternatives and promoting responsible practices, Singaporeans can ensure that this significant cultural event remains a cherished part of their lives for generations to come.
Embrace tradition sustainably with this thoughtful choice for this Qing Ming festival.
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