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theAsianparent secures funding to grow more "virtual villages" for parents in Asia, Africa

11 Jul, 2019
theAsianparent secures funding to grow more "virtual villages" for parents in Asia, AfricatheAsianparent secures funding to grow more "virtual villages" for parents in Asia, Africa

Now with this fresh round of funds, the company will also use the boost to further develop theAsianparent app, and an e-commerce platform that will carry its own line of mum-and-baby-safe products.

Parenting community platform theAsianparent, which serves about 23.5 million parents across Southeast Asia, is set to reach more parent communities in Asia and Africa.

This is after its holding company Tickled Media announced Thursday (11 Jul 2019) closing of an 8-figure (in US Dollars) Series C funding from Chinese family-focused conglomerate Fosun and Chinese e-commerce giant JD.com.

theAsianparent to expand in more markets in Asia and Africa, venture into e-commerce

“Our move from a content platform to a social network wasn’t an easy one but has significantly accelerated our business to serve as a leading source of information for parents around Asia and the world," said Roshni Mahtani, Founder and CEO of Tickled Media.

An Asian mother of one, Mahtani started theAsianparent as a parenting blog in 2009.

Since its launch, theAsianparent has expanded to 12 countries. These include Malaysia, Thailand, Philippines, Indonesia, Vietnam, India, Sri Lanka, Hong Kong, Taiwan, and Japan. The company plans to launch the site's African version in Nigeria, Kenya and South Africa.

"One thing that hasn’t changed is our focus on parenting from an Asian perspective,” she added.

In 2018, it launched its own app which has aims to be a "virtual village" for parents and parents-to-be community. It provides users with tips and allows them to track their baby's development and milestones. It also comes with nutrition guides and a photo-sharing feature.

Now with this fresh round of funds, the company will also use the boost to further develop theAsianparent app, which has already been downloaded 1.6 million times.

It will also use the funds to venture into e-commerce. It aims to launch an online store that will carry the company's own line of products that safe for expecting mothers and babies. 

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Nikki De Guzman

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Nikki De Guzman

<div class="oajrlxb2 tutozmqo qu0x051f esr5mh6w e9989ue4 r7d6kgcz rq0escxv nhd2j8a9 nc684nl6 p7hjln8o kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x jwdofwj8 rz4wbd8a r8blr3vg a8nywdso i1ao9s8h esuyzwwr f1sip0of lzcic4wl oo9gr5id gpro0wi8 jk6sbkaj kdgqqoy6 ihh4hy1g qttc61fc" tabindex="0" role="button">Nikki is a journalist, editor, social media expert and a digital content strategist. Previously, she covered property and economy, current events, parenting, travel, entertainment and lifestyle, specialising in news and in-depth features.</div> <div class="oajrlxb2 tutozmqo qu0x051f esr5mh6w e9989ue4 r7d6kgcz rq0escxv nhd2j8a9 nc684nl6 p7hjln8o kvgmc6g5 cxmmr5t8 oygrvhab hcukyx3x jwdofwj8 rz4wbd8a r8blr3vg a8nywdso i1ao9s8h esuyzwwr f1sip0of lzcic4wl oo9gr5id gpro0wi8 jk6sbkaj kdgqqoy6 ihh4hy1g qttc61fc" tabindex="0" role="button">She was previously the Project Director of food and home website nonilo.com, and the Head of Content of theAsianparent.</div>
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