KFC Singapore is kicking off the new year with a collaboration that will have both foodies and plushie lovers lining up. Starting January 13, 2025, KFC will join forces with the Japanese illustration brand mofusand for an exclusive launch featuring crispy chicken, cuddly cats, and collectable merch.
What is Mofusand?
Mofusand, created by Japanese artist Juno, is best known for its adorable, fluffy cat characters. These irresistibly cute felines often appear in playful scenarios, making them a hit among children and adults alike.
Now, KFC Singapore has partnered with mofusand to create a range of limited-edition merchandise, showcasing these charming cats dressed in KFC’s iconic red-and-white branding and food items like the fried chicken bucket, egg tart, and drumstick.
What’s on the Menu?
This collaboration isn’t just about plushies. KFC is bringing back some fan-favourite menu items alongside the mofusand merch.
From January 2 to 18, KFC’s famous Chicken Skin snack will return in both Spicy (from S$5.45) and Original Recipe (from S$4.95) flavours. If you’ve been craving that crackly, golden crunch, now’s your chance to indulge.
The spotlight, however, falls on the Cereal Chicken, making a grand comeback from January 8 to February 18. Featuring a crispy coating of buttery cereal flakes, aromatic curry leaves, and a touch of chili, this signature dish packs flavor with every bite.
Also launching is the all-new Cereal Chicken Burger — a Zinger fillet coated in the same crunchy cereal goodness, served with cheese, mayonnaise, and soft brioche buns.
Mofusand Merchandise
Beyond the food, the mofusand collaboration brings a wave of cuteness to KFC outlets with exclusive merch. Starting January 13, you can collect these limited-edition items.
1. Mofusand Red Packets
Available with any Cereal Chicken or Cereal Chicken Burger bundle purchase (Meal, Box, or Family Feast) from January 13 to February 18. Each set includes two designs and six red packets featuring the iconic mofusand cats.
2. Plushie Keychains
With any Cereal Chicken Box or Cereal Chicken Burger Box purchase, you can get a 4-inch mofusand plushie keychain for S$12.95. Three designs will be released weekly: KFC Bucket Mofusand (Jan 13), Egg Tart Mofusand (Jan 20), and Drumstick Mofusand (Jan 27).
3. 8-Inch Mofusand Plushie
This larger plushie, featuring a mofusand cat wearing a KFC bucket hat, will be available for S$19.95 with the purchase of a Cereal Chicken Box or Cereal Chicken Burger Box from February 5. Limited to one per customer and only at selected outlets.
4. Blind Box Sticker Packs
Spend a minimum of S$12 in a single receipt between January 13 and February 11 to receive a blind sticker pack.
Singapore’s Kawaii Craze is Taking Over – And We’re All Here for It
Singapore has always been a buzzing cultural hotspot, but now the city is obsessed with all things adorable. Think cuddly characters, pastel overload, and those too-cute-to-handle collaborations popping up everywhere. From McDonald’s Cinnamoroll red packets to Hello Kitty carnivals, the kawaii craze has parents, kids, and even grandma collecting cuteness like never before. But as Japan’s fluffy cat sensation mofusand makes waves overseas, could Singapore be next to fall under its irresistibly cute spell?
Why Are We All Hooked on Cute Cats?
So, what’s the deal with these fluffy feline figures?
Well, they’re not just eye candy—they hit us right in the feels. Mofusand’s cozy, soft designs spark pure nostalgia, tapping into that universal love for everything warm and comforting. The kawaii aesthetic—pastels, rounded shapes, and big, innocent eyes—triggers an emotional comfort blanket. It’s not just a Japan thing anymore either. Kawaii has gone global, blending into different cultures while staying true to its core: all things cute, happy, and just a little bit quirky.
And with Lunar New Year around the corner, kawaii fever is reaching new heights. Picture KFC’s finger-lickin’ chicken paired with limited-edition kawaii merch. It’s not just about adorable cats anymore; it’s about the joy, comfort, and tiny escape from adulting stress they bring. Who wouldn’t want that?
A Brief History of Kawaii (or How Cute Took Over the World)
Kawaii culture didn’t just magically appear—it’s been decades in the making. It all started in Japan back in the ’70s when rebellious youth wanted to break away from traditional norms. Enter Hello Kitty, and suddenly, cute was cool. Since then, kawaii has transformed into a full-on cultural movement, inspiring entire fashion styles like Lolita and Fairy Kei. Fast forward to today, and Singapore’s own fashion scene has embraced the trend, with pastel outfits and cute accessories popping up on Orchard Road.
The rise of Instagram and TikTok has only fueled the fire. Parents and teens alike share their kawaii collections online, from plushie hauls to over-the-top cute makeup looks. Social media has made kawaii not just a trend but a global community where fans can bond over their shared love for all things adorable.
Kawaii’s Global Influence
Kawaii isn’t just about cute stuff—it’s cultural soft power in action. With Japanese media already a staple in Singaporean homes, kawaii culture has naturally seeped in, inspiring everything from fashion to language learning. And it goes both ways. Japan’s love for exporting kawaii helps boost its cultural influence, while Singaporeans get to explore a fun, feel-good slice of Japanese culture.
Local businesses have definitely caught on. Themed cafes, exclusive kawaii merchandise, and crossover events between Singaporean brands and Japanese franchises are all the rage. Remember that Gudetama café? Or the Pikachu parade? These collabs blend local culture with kawaii magic, drawing crowds (and wallets) with ease.
Why Parents Shouldn’t Miss Out
This isn’t just for kids. If you’re a parent, this is the perfect opportunity to share a fun food adventure with your children. Imagine the excitement of unboxing those red packets together or collecting the plushies as a family activity.
Plus, the Cereal Chicken and Cereal Chicken Burger aren’t just kid-friendly — they’re a flavorful treat for the whole family.
Plan Your Visit
If you’re thinking of grabbing these mofusand collectables, here’s what you need to know:
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When: Merchandise drops on January 13, 2025, with red packets available until February 18.
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Where: The 8-inch plushie is limited to 10 selected outlets, including Kallang, West Mall, Tampines Mall, Causeway Point, VivoCity, Nex, Jurong Point, Lot 1, Compass One, and Northpoint City.
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How: Merchandise is only available while stocks last, so plan your visits early if you want to collect them all!
The Business of Cute… Because Cuteness Sells
But let’s talk money. The kawaii trend isn’t just a feast for the eyes—it’s a retail goldmine. From plushies and stickers to full-on theme park attractions, kawaii merch flies off shelves faster than you can say “kawaii desu ne.”
In Singapore, brands are cashing in with limited-edition drops and pop-up experiences that attract both locals and tourists. Themed cafes? Check. Merch collabs? Double check. Events that have us queuing for hours? Absolutely.
Of course, some critics argue that kawaii’s mass commercialization waters down its charm. But can you really blame parents for wanting to snag that exclusive My Melody lunchbox for their kids (or themselves)? At the end of the day, kawaii isn’t just about cute overload—it’s about spreading joy, a bit of escapism, and yes, keeping those Instagram feeds looking fabulous.
So, is Singapore’s kawaii craze just a phase? Unlikely. Whether you’re a full-on plushie collector or just here for the Hello Kitty fries, one thing’s for sure: cuteness is here to stay. And honestly? We’re totally okay with that.
KFC Singapore’s collaboration with mofusand is more than just a marketing gimmick — it’s a family-friendly experience combining delicious food and adorable collectibles. Whether you’re a fan of Japanese kawaii culture or just love crispy fried chicken, this event has something special for everyone.
Will you be collecting the entire mofusand set or just stopping by for the Cereal Chicken? Either way, mark your calendars and get ready for a fun, delicious, and cute food adventure with KFC Singapore.
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