Milk formula is a major contributor to your monthly expenses in raising a child. But do you really feel your current expensive milk formula gives you your money's worth?
Some products need to be all about giving you pocket-friendly pricing without compromising on the value quotient. The average price of milk formula saw a paradigm shift in recent years and has more than doubled over the last decade. With the rise of formula milk prices in 2017, the government asked consumers to try more affordable milk brands.
They advised that the affordable brands were just as wholesome when it came to providing the right balance of nutrients for children.
A report by The Straits Times dated May 8, 2017, stated that all formula milk sold in Singapore meets the local food regulations and nutritional needs required by children.
That’s why the more affordable options available are no less nutritious. The report quoted, Senior Minister of State for Trade and Industry, Dr Koh Poh Koon as saying, “As long as your child can get used to the milk or they are not suffering from any allergic reaction to that particular brand of milk, there's no real reason to pay more for something that is just as good and much cheaper."
As a parent, would you agree?
Can You Find The Best At Pocket-friendly Prices?
This realisation prompted consumers to switch brands and notice the difference. For the mum of four, Sharon Boswell, the announcement meant a sigh of relief. Sharon explains, "I chose Dumex Dugro because it is not only more affordable than other brands, but my child loves Dumex Dugro so much he must drink a bottle before bed for him to have a good night's sleep."
Seah Pei Yee, Mum of 2 also confirms that her 2.5 years old daughter would never finish her milk.
She said, "We were worried because she was rather small sized as compared to her peers. We turned to Dumex Dugro upon the recommendation of friends. To our delight, my daughter loves the creamy milk taste and her appetite improved. She has been drinking Dumex Dugro for more than a month now and growing well. We also appreciated that at $18.90 for 700g, it was more affordable than other brands. It's a win-win situation."
Dumex been nourishing children in Singapore for the past 60 years.
Ensuring Goodness For Your Child's Growth And Development
Children require a lot of energy to reach basic milestones. They will need essential vitamins and minerals from a variety of food to support their growth and development.
For instance, Docosahexaenoic acid (DHA) is necessary for brain and eye development. Meanwhile, calcium plays an important role in strengthening your child’s bones.
Thankfully, Dumex Dugro Stage 3 is specially formulated to meet Singapore's dietary allowances. Every serving contains the correct proportion of nutrients that your child needs for their holistic growth and development.
Let's take an example. One serving of Stage 3 Growing Up milk formula contains the equivalent of 71.7 g of tofu for calcium. It also gets about 7.1 g of skipjack tuna for DHA. And that's not all, there's about 282.9 g of boiled broccoli, an equivalent for iron.
Find out why 99%* mums recommend Dumex Dugro here*.
Dumex Dugro's Commitment vs Premium Brands
Vera Saw, Country Manager, Malaysia and Singapore, at Danone Specialized Nutrition says that the company's commitment is towards bringing optimal nutrition to all Singaporeans mothers and children with different needs and affordability.
She adds, "We are embarking on a nutrition education campaign so that mothers will make a more informed choice when choosing a milk formula brand, and not just use price as a proxy. Danone Specialized Nutrition supports the Government's initiatives to provide healthy nutrition to children. We are looking at collaborations to educate about how our products, including Dumex Dugro, offer the highest nutritional quality for your dollar."
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