X
theAsianparent Logo
theAsianparent Logo
Product GuideSign in
  • Awards
    • Parents' Choice Awards 2023
  • Pregnancy
    • Due date calculator
    • I'm pregnant
    • Trying To Conceive
    • Labour
    • After birth
    • Baby loss
  • Parenting
    • Parent's Guide
    • Relationship & Sex
  • Child
    • Newborn
    • Baby
    • Toddler
    • Pre-Schooler
    • Kid
    • Pre-Teen & Teen
  • Feeding & Nutrition
    • Diseases-Injuries
    • Breastfeeding & Formula
    • Meal Planner
    • Health
    • Allergies & Conditions
    • Vaccinations
  • Education
    • Pre-School
    • Primary School
    • Secondary School
    • Primary School Directory
  • Lifestyle
    • Money
    • Travel & Leisure
    • Fashion
    • Home
    • Fitness
    • Contests & promotions
  • News
    • International
    • Health
    • Celebrity
    • Singapore
  • TAP Recommends
  • Shopping
  • Press Releases
  • Project Sidekicks
  • Community
  • Advertise With Us
  • Contact Us
  • Become A Contributor
  • VIP

THIS is why supermarkets differ in prices so much!

3 min read
THIS is why supermarkets differ in prices so much!

In a recent price survey, we found that certain supermarkets in Singapore practiced differential pricing in their various stores. To understand the practice better, we spoke to the Dairy Farm Group, the holding company for Marketplace, Shop 'N Save, Giant and Cold Storage.

 

THIS is why supermarkets differ in prices so much!In a recent price survey, we found that certain supermarkets in Singapore practiced differential pricing in their various stores. To understand the practice better, we spoke to the Dairy Farm Group, the holding company for Marketplace, Shop ‘N Save, Giant and Cold Storage.

theAsianparent: We understand that under the Dairy Farm group, there’s Marketplace, Cold Storage, Jason’s, Shop ‘N Save and Giant. In a recent price survey, we found that the different companies, under your holding group had extremely different prices. e.g, Cold Storage and Giant have different prices for the same product. Ref: MamyPoko at Giant Parkway retails at $10.50, and MamyPoko at Cold Storage Parkway retails at $11.00. Why is this so?

Dairy Farm Singapore : The businesses are operated by different management teams and each retail banner has its own business strategy and policy. The banners also cater to different segments of customers, Giant for example is a hypermarket chain while Cold Storage is a supermarket group.

theAsianparent We notice that there is a price differential between the different branches of Cold Storage. e.g, for Pampers New Baby (36s), it retails at $17.00 at Parkway Parade and at Siglap, it’s $16.50. Why is this so?

Dairy Farm Singapore: In the retail and F&B industries, differential pricing is a common practice and is not unique to Singapore. This is because there are varying operating costs at different stores such as higher rentals in certain locations and popular malls. Pricing may also differ depending on the promotions held at the stores as some may offer special discounted prices on selected products.

Cold Storage Parkway is selling pampers New Baby 36s at $17 and Siglap is 3% lower, due to different locations and different costs of operations.

theAsianparent If it’s to do with location and rental pricing, why then does Cold Storage Centrepoint sell items cheaper than Cold Storage Parkway Parade?

Ref: MamyPoko diapers which retail at Centrepoint at $11.00 and Parkway Parade for $11.28. Another example is the fact that Cold Storage Katong sells MamyPoko at $10.50 while the same item is sold online for $11. It cannot be a question of rental price, could it?

Dairy Farm Singapore : Pricing is affected by many factors. Location and rental is just one of them. Other factors include the market positioning of the store, the level of service and store ambience. Retailers also take into account the competitive strategy of each store in each neighbourhood.

In addition at Cold Storage Supermarkets:

1. We have a wide, comprehensive range of baby needs including milk powder and diapers catering to the needs of our customers.

2. We run weekly promotions in this category including quarterly “baby fairs” and the prices featured are often competitive in the market. We also source for special promotion packs with premiums or at value for money prices, exclusive to our chain.

3. We work very closely with our suppliers to ensure that our pricing is competitive.

4. We do have housebrand alternatives offering value for money prices eg. No Frills diapers and on the way First Choice diapers.

Editor’s Note : Cold Storage has clarified that MamyPoko at Parkway is retailing at the same price as Centrepoint, which is $11.

Partner Stories
Great ideas for gifts for Chinese New Year 2023!
Great ideas for gifts for Chinese New Year 2023!
Learn Tech and Media Skills, Gain Industry Exposure and Build a Portfolio. Here’s How Your Child Can Benefit from an Infocomm or Media CCA!
Learn Tech and Media Skills, Gain Industry Exposure and Build a Portfolio. Here’s How Your Child Can Benefit from an Infocomm or Media CCA!
Korean Stars Take Center Stage at Disney Content Showcase in Singapore
Korean Stars Take Center Stage at Disney Content Showcase in Singapore
Health is Your Greatest Wealth. Learn How Your CPF Savings Can Safeguard Your Healthcare Needs and Provide Peace of Mind
Health is Your Greatest Wealth. Learn How Your CPF Savings Can Safeguard Your Healthcare Needs and Provide Peace of Mind

Got a parenting concern? Read articles or ask away and get instant answers on our app. Download theAsianparent Community on iOS or Android now!

img
Written by

Roshni Mahtani

  • Home
  • /
  • Baby Products
  • /
  • THIS is why supermarkets differ in prices so much!
Share:
  • 4 Supermarkets Open on Chinese New Year 2022 in Singapore

    4 Supermarkets Open on Chinese New Year 2022 in Singapore

  • Top 6 Items Parents With Toddlers Do Not Need To Buy

    Top 6 Items Parents With Toddlers Do Not Need To Buy

  • I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

    I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

  • I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

    I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

  • 4 Supermarkets Open on Chinese New Year 2022 in Singapore

    4 Supermarkets Open on Chinese New Year 2022 in Singapore

  • Top 6 Items Parents With Toddlers Do Not Need To Buy

    Top 6 Items Parents With Toddlers Do Not Need To Buy

  • I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

    I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

  • I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

    I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

Get advice on your pregnancy and growing baby. Sign up for our newsletter
  • Pregnancy
    • Baby
    • Education
    • Events
    • Allergies & Conditions
  • Family Occasions
    • Breastfeeding & Formula
    • Child Safety
    • Health
    • Diseases-Injuries
  • Lifestyle
    • Home
    • Money
    • Feeding & Nutrition
    • Diet & Weightloss
  • Normal Delivery
    • Cesarean Delivery
    • Behaviour
    • Secondary School
    • Formula Feeding
  • Ages & Stages
    • Latching & Concerns
    • Festivals & Holidays
    • Education
    • Pre-teen & Teen
  • More
    • TAP Community
    • Advertise With Us
    • Contact Us
    • Become a Contributor


  • Singapore flag Singapore
  • Thailand flag Thailand
  • Indonesia flag Indonesia
  • Philippines flag Philippines
  • Malaysia flag Malaysia
  • Sri-Lanka flag Sri Lanka
  • India flag India
  • Vietnam flag Vietnam
  • Australia flag Australia
  • Japan flag Japan
  • Nigeria flag Nigeria
  • Kenya flag Kenya
© Copyright theAsianparent 2023. All rights reserved
About Us|Team|Privacy Policy|Terms of Use |Sitemap HTML
  • Tools
  • Articles
  • Feed
  • Poll

We use cookies to ensure you get the best experience. Learn MoreOk, Got it

We use cookies to ensure you get the best experience. Learn MoreOk, Got it

theAsianparent heart icon
We’d like to send you notifications for the latest news and lifestyle updates.