MyMillennium Kids is the new family experience families will be talking about this year. Family holidays are often remembered by the little moments—the excitement of checking into a hotel, discovering a surprise waiting in the room, or trying something new together.
Launching on 1 August 2026, MyMillennium Kids by Millennium Hotels and Resorts (MHR) is a brand-new programme created with exactly those moments in mind. Designed for children aged 5 to 10 years, the initiative transforms a hotel stay into an interactive adventure that encourages exploration, creativity and quality family time.
The rewards go to children travelling with MyMillennium members on stays of at least two consecutive nights, and parents who aren’t members yet can sign up at check-in and start collecting right away.
Ahead of its official launch, we were invited to experience MyMillennium Kids firsthand at M Social Hotel Phuket, one of the programme’s launch properties in Asia-Pacific.
The timing is no accident. Family travel is one of hospitality’s fastest-growing segments—Wanderland London’s 2024 Kids Hospitality Report puts child-centric hospitality at a US$175 billion global opportunity—and hotels are moving past playrooms and babysitting towards experiences children actually remember. As MHR Chief Commercial Officer Cinn Tan puts it, “our little guests deserve just as much attention as their parents”.
More Than Just a Hotel Stay with MyMillennium Kids
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Rather than simply offering child-friendly amenities, MyMillennium Kids introduces an engaging experience that begins as soon as families check in.
Each child receives an Adventure Passport—a collectible booklet that encourages young explorers to complete fun side missions, collect exclusive brand-themed stickers and unlock milestone rewards throughout their travels. Side missions can earn up to one bonus sticker per stay, and as the collection grows, the rewards do too:
- 3 stickers – a kids’ dessert, such as ice cream or a fruit platter
- 6 stickers – a plush toy of Muriel the Cow, the programme’s mascot
- 9 stickers – a complimentary room upgrade on the next stay
- 12 stickers – merchandise, a “Junior World Explorer” certificate and a giveaway entry
It’s a programme designed to reward curiosity while giving families another reason to look forward to their next holiday.
Thoughtfully Designed Family Experiences
During our stay at M Social Hotel Phuket, we experienced a variety of family-friendly activities that showcased Millennium Hotels’ approach to creating memorable moments.
Some of these experiences have already launched and are available for guests to join, including a kids’ cooking class, a basic Muay Thai session and a Vespa tour around the island.
Others are still in development and are in the plans to become part of the kids’ offerings soon, such as mixology (mocktail) classes, sushi-making and towel-folding challenges.
Guests can stay updated on the latest kids’ offerings via M Social Hotel Phuket’s website and Instagram.
Small surprises delighted younger guests too. Every child gets a letter from Muriel the Cow on the pillow with a little gift that varies by hotel—a local souvenir, a snack box or a special-occasion treat—plus a blank “Do Not Disturb – Junior Explorer Inside” sign with stickers and markers to decorate themselves.
Why M Social Hotel Phuket Works for Families
Located in the heart of Patong and connected to Jungceylon Shopping Mall, M Social Hotel Phuket offers families the convenience of being close to shopping, dining and the beach while still enjoying a modern lifestyle hotel experience.
Families staying in selected room categories can comfortably accommodate up to two adults and two children, making it an easy option for parents travelling with young kids. The hotel also features swimming pools, family-friendly dining options and spacious rooms designed with comfort in mind.
MyMillennium Kids: A Programme That Grows with Your Family
What makes MyMillennium Kids stand out is that it isn’t limited to a single destination.
It launches on 1 August 2026 at six Asia-Pacific properties: Grand Copthorne Waterfront Hotel Singapore, Orchard Hotel Singapore, M Hotel Singapore City Centre, M Social Resort Penang, M Social Hotel Phuket and M Social Hotel Suzhou. London, Paris, New York and Los Angeles follow in 2027—so families can keep collecting Adventure Passport stickers and rewards across multiple holidays, making every trip part of a larger journey.
“Children are increasingly playing a crucial role in shaping family travel and influencing holiday plans,” says Carolyn Wishnowski, MHR’s Vice President of Global Branding, Marketing and Loyalty, who describes the programme as a way of extending rewards beyond the primary member to the whole family.
For parents looking for holidays that offer more than just a place to sleep, MyMillennium Kids adds an extra layer of excitement that children will remember long after they’ve unpacked their suitcases.
Sometimes, it’s those little adventures that become the biggest memories.
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