SINGAPORE, 24 April 2026 — FairPrice Group’s Finest and Unity are redefining the social landscape through the launch of the experiential campaign ‘Sip Into Your Glow’ campaign with Moom, a modern, female-founded brand. By making drinking outings more inclusive and accessible, the Group is championing the belief that women’s health is a cornerstone of a balanced lifestyle. Through its healthcare subsidiary Unity, the Group has launched an exclusive partnership with Moom to bring natural wellness into the retail store and beyond.
This initiative reflects Unity and FairPrice’s growing focus on curating purpose-driven, functional wellness products, while reimagining how customers discover and engage with them in-store.
Ultimate Destination for Inclusive Social Drinking: Only Till 15 July 2026
For a strictly limited season, The Grocer Bar at selected FairPrice Finest locations is transforming into a premier destination for healthier socialising. From now until 15 July 2026, customers can enjoy Moom’s first-ever functional mocktails, which provide a health-conscious alternative to traditional beverage offerings:
Mocktail 1: Calm Passionfruit Spritz
Light, juicy, and quietly calming.
Featured supplement:
Moom Happy Hormones (Passion Fruit flavour)
Happy Hormones is Moom’s bestselling hormonal health supplement, formulated with a clinically studied 40:1 ratio of Myo to D-Chiro Inositol. Designed to support hormonal and menstrual health, improve insulin levels, and promote healthy ovarian function, the Passion Fruit blend pairs beautifully with the spritz’s lively, tropical base — delivering a calming, hormone-supportive drink in every sip.
Mocktail 2: Sunset Hydration
Bright, tropical, and effortlessly refreshing.
Featured supplement:
Moom Hydr-Aid (Citrus Crush flavour)
Hydr-Aid is Moom’s zero-sugar, 100% natural electrolyte powder, formulated with Pink Himalayan Salt, coconut water, Magnesium, and Potassium. Designed for everyday hydration — from workouts and travel to humid Singapore days — the Citrus Crush flavour transforms into a vivid, sunset-inspired mocktail that is as nourishing as it is refreshing.
Both mocktails are priced at S$5 per glass from 24 April to 13 May 2026 as part of a launch promotion, and S$8 per glass from 14 May to 15 July 2026, in line with standard Grocer Bar pricing.
Wellness Integrated into Everyday Life
The ‘Sip Into Your Glow’ campaign lowers the barrier to entry for wellness, turning what is often a clinical routine into an engaging, lifestyle-driver experience for females. By meeting women exactly where they are, whether on a grocery run or a lunch break, FairPrice Finest and Unity are making natural supplementation a seamless part of daily life.
“When we founded Moom, we wanted to make women’s wellness feel less clinical and more woven into everyday life. Partnering with The Grocer Bar at FairPrice Finest allows us to reach women exactly where they are — on a grocery run, on a lunch break, or simply taking a moment for themselves. Seeing our Happy Hormones and Hydr-Aid blends translated into something you can sit down and savour is incredibly exciting for us. Wellness should be something you enjoy, not a chore.” — Mili Kale & Maya Kale, Co-Founders, Moom
Pauline Png, General Manager of Unity said, “We believe that women’s health is a cornerstone of a thriving community, and Unity is dedicated to making that wellness accessible in every neighbourhood. By bringing Moom’s expert-formulated natural supplements into our ecosystem, we are meeting women exactly where they are. This campaign at FairPrice Finest is a perfect example of how we are offering inclusive options for healthier socialising that prove wellness can be both sophisticated and enjoyable.”
Available Across FairPrice Finest Locations
The Moom x FairPrice Finest ‘Sip Into Your Glow’ mocktails are available exclusively at The Grocer Bar within the following outlets:
- FairPrice Finest Woodleigh Mall
- FairPrice Finest Punggol Coast Mall
- FairPrice Finest Thomson Plaza
- FairPrice Finest Sembawang Shopping Centre
- FairPrice Finest Century Square
- FairPrice Finest Clarke Quay
- FairPrice Finest Centrepoint
Moom Products Now Available at Unity and FairPrice
Alongside the activation, a curated range of Moom products is now available at Unity and selected FairPrice outlets, including exclusive variants:
- Happy Hormones — Passion Fruit (Unity and FairPrice Exclusive)
- Mellow-Mag (Unity and FairPrice Exclusive)
- Hydr-Aid — Citrus Crush
- Super Greens — Green Apple (Non-Caffeinated)
- de/bloat
- meta/boost
These additions reinforce Unity and FairPrice’s commitment to building a comprehensive, forward-looking wellness ecosystem, spanning functional nutrition, targeted supplementation, and experiential discovery.
About FairPrice Group
FairPrice Group was established in 2019, bringing together four entities – FairPrice (FairPrice supermarket, FairPrice Shop, FairPrice Finest, FairPrice Xtra, Unity, FairPrice Xpress and Cheers convenience stores), Kopitiam, Foodfare and Link – with the purpose of making every day a little better by keeping daily essentials within reach for all. FairPrice Group strives to optimise the resources of all four entities and leverage their respective strengths to put customers first, provide better value for all and to make everything about food easy. By being easy on the wallet, experience and planet, FairPrice Group exemplifies its commitment to making every day a little better for all.
With an extensive network of close to 570 touchpoints, FairPrice Group seeks to provide an integrated array of products and services, from groceries, ready-to-cook, and ready-to-eat offerings, to on-premise meals, food take-aways, and a rewards programme that delivers personalised and delightful experiences.
For more information on FairPrice Group, visit www.fairpricegroup.com.sg
About Moom
Moom is a Singapore-based women’s wellness brand focused on creating natural, science-backed supplements for the modern Asian woman.
Founded in 2021 by sisters Mili and Maya Kale, the company was born from their personal journey navigating hormonal health and the lack of accessible, trustworthy wellness solutions in the region.
Moom develops natural remedies for the modern Asian woman in the form of expert-formulated supplements. Their targeted solutions support their community’s key wellness concerns – from bloating, hormonal balance, metabolism, gut health, PMS and more.
The brand is quickly expanding across Asia, and has served over 100,000 customers in the region, across Singapore, Malaysia, Brunei, Hong Kong, the Philippines, Australia and more. Moom is available on official websites, online marketplaces like Shopee, TikTok and Lazada, major retailers such as FairPrice, Unity, and independent retailers too.
For more information, please visit https://moom.health/
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