In conjunction with International Women’s Day and to mark the debut of the partnership, CRIB Society and UNIQLO will be launching a social campaign, #PoweredByLifeWearForHer. Featuring some of its members from the CRIB Society, including Eugenia Ye-Yeo of Nodspark and Jungmin Lee of Ksisters, these inspiring girl bosses will share their personal stories to empower other women on their socials.
The partnership will also be brought to life in the ION Orchard store, featuring a permanent space to showcase the products and services in support of these female CRIB Society entrepreneurs and their work. Shoppers can stay tuned to a lineup of pop-up workshops or events helmed by the entrepreneurs at the store over the year, as they aim to share their brand with UNIQLO shoppers.
Speaking on the collaboration, Tan continues,
“The partnership with CRIB Society extends UNIQLO’s commitment to deepen our relationships with local communities. Entrepreneurship can be an unnerving, lonely journey and these women have been brave enough to take the plunge.
By fronting these women in their UNIQLO power suits, we hope their stories can inspire other women in their own journeys while we provide a platform for more people to know of their businesses.”
Meanwhile, Tjin Lee, Co-Founder of CRIB Society, says:
“UNIQLO's philosophy resonates strongly with us at CRIB Society and myself personally. As both an entrepreneur and mother, UNIQLO always delivers on versatile comfort wear for the entire family across different occasions and life stages.
We are thrilled to work alongside UNIQLO to empower women through this LifeWear for Her initiative, to create an ecosystem to support female entrepreneurs in the community.
I am ever grateful for this partnership and look forward to the pop-up space at UNIQLO’s ION Orchard store where our homegrown women entrepreneurs will have a platform to showcase their business.”
UNIQLO celebrates International Women’s Day
This International Women’s Day, UNIQLO has also collaborated with Singaporean illustrator and art director, Alexa Ong (@woodandlead) to launch the ‘Fempowered’ UTme! collection - a customisation service that allows anyone to make their own original T-shirt, exclusively at UNIQLO Orchard Central Global Flagship store.
Available in six different designs, the overarching theme celebrates women for breaking convention, having a fearless spirit and more. The designs are hyperlocal and inspired by traditional bites such as the iced gem biscuit and local favourite - kaya butter toast.
Alongside this launch, shoppers can also look forward to new trend pieces launching throughout the month of March.
This includes the new Smart Skort that comes with a stylish asymmetrical hem in solid and houndstooth styles, the Denim Mini Skirt with a sleek high-waist design, classic Pleated Mini Skirts with a comfortable stretch waistband and a straight cut for a sleek, sport style, Wide Straight Pants that come with a gathered waist and comfortable 2-way stretch fabric, a stylish and versatile American Sleeve Cropped Bra Sleeveless Top, and the lightweight Combination Short Sleeve Flare Dress with elegant gathers for an airy, effortless look.
