Metro marks its 69th anniversary with the launch of SLEEPLAB, a new sleep-focused retail concept spanning 10,000 square feet at Metro Paragon, officially opening on World Sleep Day.
Designed to support customers’ bedtime routines, SLEEPLAB brings together a curated selection of bedding, sleepwear, calming scents, skincare, lighting solutions and wearable technology, offering a holistic approach to better rest in one dedicated space.
We spend nearly a third of our lives asleep, making quality rest the foundation of a productive day. SLEEPLAB was created with this in mind — a thoughtfully designed environment where customers can explore products and rituals that support deeper, more restorative sleep.
Highlights include handcrafted mattresses by Tréca (exclusively available at Metro Paragon), sleepwear from JAJU, a lifestyle brand Shinsegae International, exclusive to Metro, nighttime skincare rituals by La Mer, and science-backed supplements from MitoQ.
The experience is further enhanced by a 60.72-metre U-shaped Samsung LED screen presenting The Theatre of Seven Dreams, an immersive visual journey designed to complement the sleep experience.
Beyond the launch of SLEEPLAB, Metro’s 69th anniversary celebrations will run throughout the month, transforming stores into experiential spaces with interactive activities and rewards.
Customers can explore innovations and get product insights through in-store interactive games like matching containers to lids, identifying fragrances families, hunting for the Golden Ticket, and more.
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