Singapore’s first luxury intimate care brand, TWO L(I)PS, is setting another milestone with the launch of the first-ever physical store specialising in vulva care in Singapore, and possibly the world.
A testament to the brand’s vision and journey of advocating self-care and normalising conversations about the vulva, TWO L(I)PS continues to chart new frontiers in vulva care with its flagship store. Located in ION Orchard, the store is its next step to continue its mission of breaking taboos and changing perspectives, by creating fresh and unique retail experiences.
“We have always been leading the charge, and pushing the boundaries of vulva care. Who would have thought that vulva care could be here today, not only with 16 effective products but also the first physical store that is dedicated to the vulva in Singapore. It was a bold vision, tackling such a sensitive subject and making it accessible. It took us four years and it’s been almost surreal, but we are finally here,” says Cynthia Chua, founder of TWO L(I)PS.
A physical manifestation of the TWO L(I)PS’ universe, the store is a different platform for retail experience that challenges the norm, yet offers a welcoming, playful and safe space where conversations around intimate care flow unencumbered.
A new era of luxury intimate care has arrived, and everyone’s invited – to see the vulva in a brand new light and most importantly, to love our vulvas more.
Image source: TWO L(I)PS
A Shop Of Curiosities
More than just a physical store, the TWO L(I)PS flagship store opens up an unconventional shopping experience that presents shoppers the opportunities for discovery. Inspired by the concept of a modern-day “curiosity shop”, it is filled with quirky, unexpected and interactive installations in every corner, stimulating curiosity through experiences of scent, touch and sight.
Being creative and using art to spark difficult conversations has always been in the brand’s DNA. Continuing the series of artist collaborations from Voyage To The Vulva-verse, the store houses carefully curated wonders commissioned from talented artists, such as Singaporean designer Olivia Lee, French artist Sylvia Goubern and Singaporean ceramist Mud Rock Ceramics.
The store aims to serve as a platform for experimentation, welcoming artists of various disciplines to come together to reflect the TWO L(I)PS’ spirit of creativity and innovation.
Enter new worlds hidden behind ceramic cloches and peepholes. A myriad of tactile and olfactory experiences await you, as you touch and feel the curves on abstract ceramic artworks, and be guided by intriguing scents around the store. These interactive touchpoints play on the themes of privacy and voyeurism, inviting the customer to seek out the secrets of the store on their own terms.
“By obscuring stories behind key installations, we hope that the public would be empowered to come closer to discover more; to better understand vulva care as more than a mere beauty routine, rather as a lifestyle revolving around self-care, self-love and open conversations. We hope that the public will leave with a sense of enlightenment, feeling good about themselves,” says Cynthia.
Designed to reflect the brand’s intimate and inherently bold nature, the 500-square foot space has been transformed into a curvaceous, cavern-like space, decked in a warm and sensual colour palette. Stepping in, you’ll be embraced in a sense of calm, with antique-pitted mineral clay walls in a terracotta hue, and large rust-coloured glazed Italian porcelain tiles lining the floor. A custom-cast terrazzo sink top imbued with earth and apricot shades, and adorned with a custom tap completes the warm and inviting palette of the space.
Image source: TWO L(I)PS
Unveiling The Infinite Possibilities And Mysteries Of Day & Night
A highlight of the store is the Sun & Moon tester bar, which represents an olfactory experience, and takes you on a journey of discovery to the brand’s soon-to-be launched duo of mood enhancers.
Inspired by the concept of interlunation, the tester bar is an intimate dome-shaped room, where the uplifting scent of Sun is juxtaposed against the mysterious scent of Moon. Scent them in union from meteorite-like sculptures that double as scent diffusers. This pair of mood-enhancers are inspired by cosmic symbology, lunar cycles and planetary orbits, that come together to incite positive emotions of day and night.
‘Tis The Season
And just in time for the festive season, give your friends and loved ones the gift of self-care with TWO L(I)PS’ exclusive Christmas sets.
To uplift the senses, each bundle comes lovingly wrapped in brown paper packages and adorned with dried elements and ceramic discs scented with Sun & Moon, for a memorable gift.
Choose from three festive bundles:
Image source: TWO L(I)PS
1. Discovery Set, $280
Kickstart your personal journey with this fuss-free yet effective starter set, formulated for everyday use to control sebum and return radiance to the most sensitive of skin.
This set contains:
Bumpps, Sebum Control Serum
Diamond, Gentle Vitamin C Brightening Serum
Image source: TWO L(I)PS
2. Booster Set, $460
Keep skin happy with this powerhouse trio that’s made to keep sebum and blackheads in check, all while leaving skin hydrated and glowing.
This set contains:
Bumpps, Sebum Control Serum
Diamond, Gentle Vitamin C Brightening Serum
Pout, Hyaluronic Acid Hydrating Serum
Image source: TWO L(I)PS
3. Prebiotic Set, $375
Give your skin the goodness it deserves with our Prebiotic range, a specially formulated set designed to feed your unique microbiome. From your vulva to your face, satisfy your skin’s cravings so it remains at its healthiest state.
This set contains:
Rinse, Gentle Prebiotic Cleanser
Scrubbs, Konjac Jelly Scrub
Juice, Prebiotic Body Balm
Sleepover, Repairing Overnight Mask
Screen, Pore-Refining Sunscreen
The TWO L(I)PS flagship store is located at ION Orchard, #B3-37, and is open from Monday to Sunday, 10am to 10pm.
