Family adventures are on the rise as Singaporean families gear up for exciting trips in 2024. Driven by a strong desire to explore new destinations and make lasting memories, the latest travel trends for 2024 reveal a significant increase in flight searches and a shift towards budget-friendly yet enriching experiences.
Booking.com’s latest research reveals a 35% increase in flight searches by Singaporean families compared to last year. This highlights a strong interest in travel as families look to make the most of their mid-year break.
Key Trends in Singapore Family Travel
Budget-Friendly Destinations
This year, value for money is a big deal for Singaporean families, with 55% of them saying it’s their top reason for choosing a destination. Germany (+164%), Malaysia (+86%), and Japan (+59%) are becoming popular choices for family trips in 2024.
Comfort and Convenience
Comfort is crucial, with 83% of families prioritising air conditioning when booking accommodations. Additionally, two-thirds (64%) are planning to use AI tools for travel planning, showing a trend towards embracing new tech to make trips smoother.
Influence of Media and Childcare Trends
Half of the families are inspired to travel to places they’ve seen in shows or movies. Another emerging trend is the idea of travel nannies, with 28% of families willing to budget for someone to help care for their children during the trip.
Top Travel Motivators
Moreover, Singaporean families also consider these three factors when planning a trip:
- Value for Money: Over half (55%) prioritize affordable yet memorable trips.
- Quality Time: Spending quality time abroad motivates 54% of families.
- Discovering New Places: 40% are driven by the desire to explore new locations.
Trending Destinations for Singapore Families
Image Source: iStock
Singapore families are searching for flights to value-for-money destinations. Asian countries top the list, with Indonesia (+37%), Malaysia (+86%), and Thailand (+32%) being popular. Germany saw the biggest increase with a +164% jump in interest, while Philippines and Vietnam fell a few spots down the list.
Top flight destinations include:
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Indonesia (+37%)
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Malaysia (+86%)
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Thailand (+32%)
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Australia (+12%)
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Germany (+164%)
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Japan (+59%)
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Philippines (-42%)
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Switzerland (+58%)
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Vietnam (-20%)
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USA (+13%)
Families are also showing a strong interest in traveling to Europe, with a 71% increase in searches for European destinations like Germany, Switzerland, France, and the Netherlands.
Popular Accommodation Searches
Besides flights, families are looking for exciting places to stay. Culturally diverse spots like Rio de Janeiro, Jeju Island, and Auckland are popular choices.
Families in Singapore are also searching for accommodation in these destinations:
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Kuah, Malaysia
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Rio de Janeiro, Brazil
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Los Angeles, USA
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Jeju, South Korea
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Shanghai, China
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Beijing, China
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Auckland, New Zealand
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Cameron Highlands, Malaysia
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Bandung, Indonesia
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Barcelona, Spain
In conclusion, the numbers reveal that Singaporean families are eager to travel this year, focusing on budget-friendly destinations and comfort. They are also open to using new technologies and exploring places inspired by media. With a mix of familiar and exotic locations on their radar, 2024 promises to be an exciting year for family travel.
Ready to plan your next family adventure? Unlocking the perfect summer family getaway has never been easier with Booking.com. Head to their website for your travel needs.
Image Source: iStock
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