As October rolls around, it’s time to think pink! Breast Cancer Awareness Month is upon you, and Singaporean parents, this is your chance to make a difference. Whether you’re a busy mom juggling work and family or a dad looking to show support, there are plenty of ways to get involved.
This year, the Breast Cancer Foundation’s theme is “Stronger Together,” recognizing the strength of those battling breast cancer and their caregivers. Throughout October, numerous events and activities are organized to elevate public education and awareness about breast cancer. From charity walks to free mammograms and educational seminars, there are many opportunities for Singaporeans to get involved and make a difference.
As we explore the various initiatives and events taking place this Breast Cancer Awareness Month, remember that your participation can contribute to raising awareness, supporting those affected, and potentially saving lives through early detection. Let’s come together as a community to empower and educate one another about breast cancer.
Now let’s dive into how some of your favorite brands and establishments are stepping up, and how you can join in the fight against breast cancer.
1. Afternoon Tea for Breast Cancer Awareness
Who says you can’t indulge for a good cause? Several hotels in Singapore are offering special afternoon tea experiences that not only satisfy your sweet tooth but also contribute to breast cancer research and support.
The Fullerton Hotels Singapore’s Pink Glow
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The Fullerton Hotel Singapore transforms into a pink beacon of hope as the sun sets. From 7 pm onwards, the iconic building will be bathed in a rosy glow, serving as a striking reminder of the importance of breast cancer awareness. Both The Fullerton Hotel Singapore and The Fullerton Bay Hotel Singapore are donating $5 net from each adult’s afternoon tea set sold at The Courtyard and The Landing Point.
For cake enthusiasts, there’s an extra sweet way to contribute. The Fullerton Cake Boutique offers a Raspberry Lychee Rose Bandung Cake for $79 nett (1kg), with $5 nett from each sale going directly to the Breast Cancer Foundation. It’s a delicious way to show your support and teach your children about giving back.
Goodwood Park Hotel’s Rosy Delights
Source: Goodwood Park Hotel
Goodwood Park Hotel is giving its renowned English Afternoon Tea Buffet a pink makeover for Breast Cancer Awareness Month. This is your chance to introduce your little ones to afternoon tea while supporting a worthy cause.
Enjoy pink-themed finger sandwiches and desserts like Smoked Salmon Tartar with Crème Fraiche & Caviar in a Pink Cone, and the Lychee & Rose Cake. The hotel will donate $2 nett to the Breast Cancer Foundation for every adult dining on this buffet in October 2024.
Pinktober at St. Regis Singapore
St. Regis Singapore is joining the fight with its Pinktober Afternoon Tea, perfect for a mother-daughter date or gathering with friends to raise awareness. Enjoy rose-tinted bites like Peach & Crab Salad Roll with Sakura Ebi and Beetroot Hummus Tartlet. Pair it with a glass of Ruinart Brut Champagne for an additional $10.
Shangri-La Singapore’s Partnership with Singapore Cancer Society
Shangri-La Singapore has teamed up with the Singapore Cancer Society (SCS) for an exclusive afternoon tea experience at The Rose Veranda. For $68++ per person, you’ll enjoy housemade scones, artisanal sandwiches, a choice of main course, and a dessert bar featuring handcrafted sweets. For each tea experience sold, $5 will be donated to SCS to support their programs and initiatives.
2. Breast Cancer Awareness Through Beauty and Fashion
Beauty and fashion brands are stepping up to support Breast Cancer Awareness Month. Here’s how you can look good while doing good.
The Estée Lauder Companies’ Pink Ribbon Products
Six brands under The Estée Lauder Companies are launching special-edition Pink Ribbon Products this October. From the iconic Pink Ribbon pin to La Mer’s Limited Edition Lip Balm, a portion of every sale will support Breast Cancer Campaign partners in Singapore, including the Breast Cancer Foundation.
Source: Estee Lauder
This is a great way to introduce your teenage daughters to breast cancer awareness while supporting an important cause.
YeoMama Batik’s “Celebrate Life” Collection
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Local apparel label YeoMama Batik has launched its fourth annual tribute to Breast Cancer Awareness Month. The “Celebrate Life” collection features exclusive batik prints designed with breast cancer survivors in mind. YeoMama Batik will donate 20% of net sales from this collection to the Breast Cancer Foundation.
3. Breast Cancer Awareness Through Education and Wellness
While pink products and afternoon teas are great, education and wellness are also crucial in the fight against breast cancer.
Soma Haus’s #FeelYourLemons Campaign
Source: Soma Haus
Soma Haus, a wellness centre in Joo Chiat, focuses on early detection and prevention through education. Throughout October, Soma Haus will raise funds for the Breast Cancer Foundation through sales of clay play kits (minimum donation $50) and by donating 1% of all revenue. This is a great opportunity for parents to learn about breast health and pass that knowledge on to their children.
Your Role in Breast Cancer Awareness
As Singaporean parents, you have a unique opportunity to make a difference this Breast Cancer Awareness Month. Whether it’s treating yourself to a pink-themed afternoon tea, purchasing beauty products that give back, or attending educational workshops, every action counts.
Breast cancer awareness isn’t just about wearing pink or making donations—it’s about education, early detection, and supporting those affected by the disease. Use this month to start important conversations with your family about health and the power of community support.
Source: Shutterstock
What will you do this October to support Breast Cancer Awareness Month? Whether you indulge in a pink afternoon tea, shop for a cause, or attend an educational workshop, know that you’re making a difference.
Let’s paint Singapore pink this October and show our support for this important cause!
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The Link Between Pregnancy and Breast Cancer Risk: Understanding Your Body’s Changes
Not Just an Older Woman’s Disease: Breast Cancer in Singapore Hits the Young
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