Exciting news, parents! The Parentinc, the publisher of theAsianparent, has just officially announced its acquisition of the retail brand Motherswork. In an intimate event with partners, investors, and the media, hosted in the Motherswork branch in Great World City, The Parentinc shared that they are entering the retail space through this acquisition.
“Today marks a momentous occasion as The Parentinc proudly embraces Motherswork into our ever-expanding family. Parenting is undoubtedly a team sport, and with this exciting addition, we’ve just broadened our roster of support and innovation,” said Roshni Mahtani Cheung, Group CEO and Founder of The Parentinc.
Sharon Wong, Founder and CEO of Motherswork, shares the same sentiment:
“Motherswork is a well-established brand for premium mother, baby, and kids’ products in Singapore and China. This acquisition will enable Motherswork to expand its footprint into other countries in Southeast Asia through The Parentinc.”
“I certainly look forward to the combined synergies of our two organisations, which will enable the Group to scale to greater heights.”
Motherswork is your go-to spot for top-notch mum, baby, and kids’ stuff. They’ve got two stores in Singapore and a whopping 10 in China. Since starting in 1998, Motherswork has been all about quality and excellence. Whether you’re a new parent or a seasoned pro, they’ve got a collection of over 300 awesome baby and parenting brands covering all stages of parenthood.
In Singapore, they are the exclusive distributor of 20 well-loved international baby brands like Avent, Joolz, and Stokke.
Sharon Wong, Founder and CEO of Motherswork with Roshni Mahtani Cheung, Group CEO and Founder of The Parentinc.
What does the teaming up of these two big parenting companies mean for us, then?
With the recent acquisition, get ready to spot new stores popping up not only on the island but different parts of Asia, starting with Vietnam. You can also expect great additions to the available brands in Motherswork Singapore, starting with Mama’s Choice.
All the more reason to celebrate this team-up – you can also watch out for exciting discounts and promotions of popular Motherswork products available on theAsianparent app.
Finally, we’re very excited to strengthen our partnership with Mediacorp and host the Singapore Parenting Festival along with Motherswork this year. The most-anticipated parenting event in Singapore is going to be bigger and better. It’s going to be awesome!
With more Motherswork stores popping up, including an international branch, a fresh wave of products hitting Singapore, and the addition of That Mama’s Choice goodies, it’s safe to say your parenting shopping spree just got a major upgrade. Get ready for easier access and a broader selection of fantastic finds.
“To our cherished clients, brace yourselves for the ultimate fusion of both worlds. Transition seamlessly from the ever-active online community of theAsianparent to the tangible haven of Motherswork – your VIP pass to the paradise of parenthood awaits.
In the world of parenting, where sleep is a luxury and coffee stands as a lifeline, consider your membership officially upgraded,” said Mahtani.
Stay tuned for more exciting news about this beautiful partnership!
