TaFF Elevates Local Fashion Retail With The Debut Of OneOrchard.Store
This initiative aims to support and expand business avenues for home-grown designers while contributing to a sustainable retail ecosystem.
Singapore, 18th June 2020 – In response to the rapid changes taking place across the fashion industry, Textile and Fashion Federation (TaFF) will be launching an e-commerce platform, OneOrchard.Store (oneorchard.store), to tackle the current challenges and present an opportunity for sustenance within the Singapore retail market. The platform is expected to debut on 19th June 2020 and will feature a diverse range of locally-based designers from emerging to established labels.
Aimed to aggregate and galvanise locally-based brands to market, OneOrchard.Store seeks to showcase and facilitate exposure of these designers locally, regionally and globally, contributing to a sustainable retail ecosystem. The curated platform introduces contemporary designers and innovative businesses in Singapore, as well as allowing entrepreneurs to be one step closer to shoppers through the concept of ‘discovery’.
Shoppers can expect a seamless user journey through an intuitive digital experience, bringing ease and convenience to continue supporting local businesses. TaFF has thoughtfully chosen an extensive portfolio of homegrown talents to showcase on the platform, ranging from womenswear to accessories and childrenswear. Customers can anticipate brands such as Adrian Furstenberg, Ans.ein, Bells & Birds, Carrie K, Forbidden Hill, GINLEE Studio, Hher, Josee P, Ling Wu, Minor Miracles, OETEO, Plain Supplies, Quintessential, Ranee of Sarawak, r y e, Shirt Number White, The Form, Top Middle Base (nena), Weekend Sundries, Ying The Label and more.
Following the OneOrchard.Store initiative, TaFF recently conducted a Consumer Sentiment Survey within the community to further understand how the COVID-19 pandemic has impacted the consumer’s spending behaviour and its implications to the retail industry in Singapore. One of the key findings from the survey is the popularity of shopping on label eCommerce platforms amongst respondents. As the association’s mission is to raise the visibility of local fashion brands and businesses at home and overseas, this further affirms the need to create an alternative sales channel for home-grown fashion and lifestyle brands. Other key findings include “Local brands are just as popular as foreign brands and an overwhelming 86% will make a repeat purchase of a local brand” and “Consumers across all age and income groups are almost equally likely to buy local”. More information can be found on the website https://taff.org.sg/.
Jiayi Wong, a spokesperson of TaFF commented, “The launch of OneOrchard.Store is an essential step in the development of our long-term commitment in boosting the local fashion industry and promoting the local retail ecosystem. In support of the recovery and the opening of physical retail, we hope this platform can complement those efforts and carry on working towards building a sustainable retail landscape.”
About Textile and Fashion Federation (TaFF)
Textile and Fashion Federation (TaFF) is the official association for the textile and fashion industry in Singapore and plays an active role in the development of the industry. Working closely with the Singapore government, TaFF is working to position Singapore as an innovative fashion hub in SEA with focus on Technology & Innovation, Sustainability and Asian Craftsmanship. TaFF champions programmes that build capabilities, expand Singapore’s fashion and textile businesses internationally, and promote environmentally friendly business practices.
Brands featured on OneOrchard.Store
Minor Miracles is a print and textile studio that aims to bring a slice of happiness into every wardrobe and home. Based in Singapore, each collec9on features exclusive prints designed in-house which come in a range of clothes, home & lifestyle products.
Unique selling point
- Sells womenswear and kidswear
- Prints inspired by paintings on the wall, and interactive moving art forms like performance art and dance
Hunter + Boo
Hunter + Boo is a modern, ethical baby and kidswear label that doesn’t compromise on style or personality. Made with the softest 100% organic cotton and eco dyes, each garment celebrates the joy of childhood, made with care to leave as light a footprint on the environment as possible.
Unique selling point
- Sells babywear and kids wear
- Use 100% Global Organic Textile Standard (GOTS) certified organic cotton and CONFIDENCE IN TEXTILES – OEKO TEX 100 certified eco-dyes
- Their bold, unique signature print designs are inspired by the richness of nature and island-living in Singapore, with hints of a historical flavour from Victorian and Japanese art
- Manufacturing factory is credited with Garments Without Guilt, a Sri Lankan best-practice standard
Ans-ein is a fashion brand offering products based on art. Ans-ein was founded in Singapore in early February 2017 by two mumpreneurs, Anseina (Ans) and Erlyn (Ein), who have different backgrounds but complement each other: Ans is an architect and wedding dress designer, while Ein has been in retail business, event and media. Being art lovers with a desire to appreciate art in many forms; their passion birthed forth Ans.ein: a wearable art.
Unique selling point
- Sells womenswear and kidswear (both boys and girls)
- All Ans-ein patterns come from the inspirational brushes of their passionate artists
- Pieces are designed to fit different body types and can be worn multi ways
- They have conducted art workshops where children, even babies, can create their first art using their footprints and handprints, and have them turned into dresses for the parents and children