Milk gets a makeover with the #CrunchyandHealthyMilk with New Pocky Milk Campaign! Launched by Glico Singapore with the aim of making nutrition more fun and engaging, the new Pocky Milk offers children a new way to enjoy the goodness of milk – in a crunchy, fibre-enriched biscuit stick coated in cream made with premium Hokkaido milk. Representing the finest of Japanese dairy, Hokkaido Milk is renowned for its delicious creamy taste, silky smoothness and high-quality nutrition along with a unique, mild vanilla flavour. In addition to infusing fun and crunch to consuming milk, the #CrunchyandHealthyMilk with New Pocky Milk Campaign also highlights the importance of a healthy, wholesome diet, which helps lay the foundation for good health.
According to HealthHub, Singapore’s national platform for digital health, milk is a vital source of calcium and vitamin D—essential nutrients for strong bones and teeth. It also helps with muscle and nerve function, and supports children’s overall growth and development. However, milk consumption tends to decline as children grow older, leading to lower calcium intake. Additionally, most children do not consume enough fruits and vegetables, which are key sources of dietary fibre.
“Many parents appreciate the goodness of milk for their child, and Glico has introduced a new and fun way for children to enjoy milk – new Pocky Milk that offers goodness with a crunch. Our fibre-enriched biscuit stick that is coated with creamy and tasty Hokkaido Milk makes Pocky Milk a wholesome treat, combining tastiness with goodness,” said Lee Yeen Theng, Managing Director of Glico Malaysia & International Cluster.
“The new Pocky Milk, which balances great taste and good health, joins the ranks of our Pocky core range. We are heartened to see Pocky’s long heritage and enduring appeal also playing a part to unite families in a shared experience, as parents’ fond memories of enjoying Pocky in their childhood are carried forward to the present. Parents can share happiness with their children and build memories together through the simple joy of a well-loved childhood snack,” added Lee.
In this day and age of augmented reality and cinematic multiverses, Pocky takes engagement to the next level, creating the Pocky Nutriverse, an immersive virtual game world that resonates with teenage Gen Z consumers who are digital natives. In this extraordinary digital world, fun and games await, and wholesome nutritious goodness powers one up for more enjoyment and more happiness.
Connecting Pocky’s strong heritage with the future, Pocky Milk is born out of Glico’s aspiration to provide “Great Taste and Good Health”, combining creativity and high-quality ingredients to create wholesome treats that can be enjoyed by all ages.
Experience the creamy, wholesome taste of new Pocky Milk, made with premium Hokkaido milk, available at leading supermarkets and convenience stores islandwide from $1.43 and online at Glico Pocky Milk Flavour | Lazada Singapore. Don’t miss the Pocky Milk Nutriverse video, watch it here: Pocky Milk Nutriverse Video.
