When it comes to Rui En, Singaporeans know her as a stellar actress, beloved for her roles on screen and her enigmatic charm. But this Chinese New Year, Rui En is stepping into a whole new spotlight as an entrepreneur with a cause.
Enter En, her very own bak kwa brand, which blends the festive joy of giving with a heartfelt mission to uplift the community.
The Spirit of Giving: Why En Stands Out
At the heart of Rui En’s venture is a profound philosophy: “To give rather than receive, to love rather than be loved.” This sentiment fuels every aspect of En. Unlike traditional bak kwa brands that focus solely on indulgence, Rui En’s En brings a deeper meaning to the table. Each sale directly supports Brave Club, a faith-based initiative dedicated to helping children with special needs and their families.
By choosing En, you’re not just treating yourself or your loved ones to premium bak kwa; you’re contributing to a cause that touches the lives of countless families in need. Now, doesn’t that make your Chinese New Year celebrations all the more meaningful?
Exclusive Flavours with a Local Twist
In true Rui En style, her bak kwa isn’t just any ordinary fare. En introduces two exclusive flavours that promise to elevate your festive feasting.
This unique creation is a love letter to Singapore’s iconic laksa. Imagine the rich, smoky taste of traditional bak kwa infused with aromatic laksa spices. It’s a bold, flavour-packed treat that’s sure to impress at any reunion dinner. Perfect for sharing with family or as a standout gift, this flavour captures the essence of Singapore in every bite.
For a more refined taste, Rui En presents Applewood Bak Kwa. Marinated with a secret traditional recipe and slow-smoked for over two hours with U.S.-imported applewood, this bak kwa boasts a sweet and smoky aroma that’s truly unmatched. Each tender slice melts in your mouth, delivering a robust BBQ flavour that’s both luxurious and comforting.
Craftsmanship Meets Quality
When Rui En envisioned her bak kwa, she wanted it to be a step above the rest. And that’s exactly what En delivers. Here’s why it stands out:
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Premium Ingredients: Only the finest cuts of pork are used, ensuring a rich, authentic taste without any MSG, preservatives, or artificial flavourings.
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Vacuum-Sealed Freshness: Each slice is vacuum-sealed to lock in its flavours and maintain freshness for up to six months. Whether you’re enjoying it during the festive season or saving it for a later date, En promises consistent quality.
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Thoughtful Gifting: Packaged beautifully, it’s the perfect way to share a taste of tradition with loved ones.
A Mission Close to Rui En’s Heart
For Rui En, launching En wasn’t just about creating a delicious product. It was about crafting a meaningful experience that resonates with the true spirit of Chinese New Year. “I wanted to create a meaningful gift that embodies the true spirit of Chinese New Year—something that not only brings joy to those who receive it but also gives back to the community,” she shared.
This heartfelt mission is why proceeds from the brand’s first sale will go directly to Brave Club. Through this initiative, children with special needs and their caregivers gain access to activities that provide community support and social engagement. By supporting En, you’re not just celebrating a festive tradition; you’re also championing a brighter future for these families.
Pre-Order Details You Don’t Want to Miss
Mark your calendars! Pre-orders for En began on January 3, 2025, at 9pm via the official website. To make your purchase even sweeter, En offers free delivery for orders of two or more boxes. Whether you’re planning to surprise your family or impress your friends with a thoughtful gift, don’t wait too long—these exclusive flavours are bound to sell out fast.
Why Rui En’s En Deserves a Spot at Your Festive Table
If you’re still on the fence about trying Rui En’s bak kwa, let us make the case:
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Unparalleled Flavours: From the spicy kick of Laksa Bak Kwa to the smoky richness of Applewood Bak Kwa, these flavours redefine what bak kwa can be.
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A Cause Worth Supporting: Every bite you enjoy contributes to a larger mission of love and generosity through Brave Club.
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Crafted for Quality: With premium ingredients and meticulous preparation, En offers a bak kwa experience like no other.
A Delicious Start to a Meaningful Year
This Chinese New Year, Rui En invites you to celebrate with a twist. Her bak kwa brand, En, is more than just a treat—it’s a symbol of love, community, and giving back. Whether you’re drawn by the tantalizing flavours or the inspiring mission behind the brand, one thing is clear: Rui En’s En is set to become a festive favourite.
Are you ready to add a touch of heart and flavour to your celebrations? Pre-order your En bak kwa today and make this Chinese New Year one to remember.
Because with Rui En, every bite tells a story of love and giving.
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