Stretch marks are caused when the elastin and collagen in the deeper layers of the skin get damaged.
During pregnancy, there is a rapid change in the skin stretch. This causes the delicate elastin and collagen to break and lose their elasticity. The connective tissues can get permanently damaged due to the breaking of elastin. These then begin to appear as stretch marks.
These stretch marks typically appear around the belly because, during pregnancy, it is this area of the skin that undergoes rapid changes. Stretch marks may also appear on the back, breasts and around the buttocks.
Regular massage with vitamin E oil or Bio-oil can help keep the elastin and the collagen healthy, preventing stretch marks.
It might sound a little counterintuitive, but the right stretch mark cream can also effectively prevent stretch marks! If you haven't started using a stretch mark cream yet, it's best to get one as soon as possible!
Mama's Choice Stretch Mark cream uses Lipobelle™ Soyaglycone, which intensively moisturises your skin, increases skin thickness by 12% and fades stretch marks. It's also really good at relieving itching, which is normally a big sign that stretch marks are about to appear.
