X
theAsianparent Logo
theAsianparent Logo
Product GuideSign in
  • Awards
    • Parents' Choice Awards 2023
  • Pregnancy
    • Due date calculator
    • I'm pregnant
    • Trying To Conceive
    • Labour
    • After birth
    • Baby loss
  • Parenting
    • Parent's Guide
    • Relationship & Sex
  • Child
    • Newborn
    • Baby
    • Toddler
    • Pre-Schooler
    • Kid
    • Pre-Teen & Teen
  • Feeding & Nutrition
    • Diseases-Injuries
    • Breastfeeding & Formula
    • Meal Planner
    • Health
    • Allergies & Conditions
    • Vaccinations
  • Education
    • Pre-School
    • Primary School
    • Secondary School
    • Primary School Directory
  • Lifestyle
    • Money
    • Travel & Leisure
    • Fashion
    • Home
    • Fitness
    • Contests & promotions
  • News
    • International
    • Health
    • Celebrity
    • Singapore
  • TAP Recommends
  • Shopping
  • Press Releases
  • Project Sidekicks
  • Community
  • Advertise With Us
  • Contact Us
  • Become A Contributor
  • VIP

Lego unveils new figures: stay-at-home dad and working mum

25 Feb, 2016

Barbie isn't only the iconic kid's toy that's keeping up with the times.

Just recently, Lego introduced a new figure: a work-at-home (bearded hipster) dad pushing a baby stroller and a working mum wearing professional attire holding a baby bottle.

Reflecting modern family dynamics, the new figures are part of their Lego City line. 

"We need to stay in tune with the world around us,” Lego’s President Soren Torp Laursen, told Fortune. He is also quick to clarify that the new additions are in no way a response to any urgent demand; it is simply the by-product of keeping track of the changing world around them and allowing their brand to grow along with it.

This effort to mirror present-day society was a hit when it debuted at the New York Toy Fair. 

The new additions to the family of ‘little yellow people’ both focus on building a happy home. 

In 2012, there were about 2 million stay-at-home dads in the United States. 

Studies reveal that the number of fathers staying home with their children has nearly doubled since 1989.

Other new additions to the Lego Family

Aside from hipster dad and yuppie mum, the Lego city line also added female scientists as well as a wheelchair-bound figure to further broaden the diversity of their figures. 

The fact that only 16 percent of Lego figures were female prompted author Melissa Wardy to post a petition on Change.org urging Lego to create an all-female scientist series.

Work Life Balance @LegoAcademics enjoy Friday drinks...because they know they'll be working through the weekend (v2) pic.twitter.com/kROfakdI9e

— Lego Academics (@LegoAcademics) August 12, 2014

"Girls can't be what they can't see and we demand more examples of girls and women that celebrate our intellect, courage and creativity," Wardy wrote in her petition on Change.org, which received over 40,000 signatures.

The entire Lego City line is set to be available in the market on June 2016.

If you have any insights, questions or comments regarding the topic, please share them in our Comment box below. 

Partner Stories
Celebrity Dad Mark Lee Shares the 3 P's of Raising School Going Children - Parenting Tips, PSLE Preparation & Protecting Your Child’s Eyesight!
Celebrity Dad Mark Lee Shares the 3 P's of Raising School Going Children - Parenting Tips, PSLE Preparation & Protecting Your Child’s Eyesight!
NTUC First Campus (NFC) Expands Child Support Model to Include Support for Mental Well-being
NTUC First Campus (NFC) Expands Child Support Model to Include Support for Mental Well-being
Singapore's Dengue Cases Surpass The 35,000 Mark, Highest Since 2013
Singapore's Dengue Cases Surpass The 35,000 Mark, Highest Since 2013
Typhoon Haiyan relief effort
Typhoon Haiyan relief effort

Got a parenting concern? Read articles or ask away and get instant answers on our app. Download theAsianparent Community on iOS or Android now!

img
Written by

Bianchi Mendoza

  • Home
  • /
  • News
  • /
  • Lego unveils new figures: stay-at-home dad and working mum
Share:
  • Singapore Stay-At-Home Dad Uncovers Male Privilege At Home

    Singapore Stay-At-Home Dad Uncovers Male Privilege At Home

  • Playing With Your Kids’ Lego Will Make You Less Stressed Out

    Playing With Your Kids’ Lego Will Make You Less Stressed Out

  • Neighbour Complains Of Crying Baby, Mum Hits Back With A Witty Letter

    Neighbour Complains Of Crying Baby, Mum Hits Back With A Witty Letter

  • I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

    I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

  • Singapore Stay-At-Home Dad Uncovers Male Privilege At Home

    Singapore Stay-At-Home Dad Uncovers Male Privilege At Home

  • Playing With Your Kids’ Lego Will Make You Less Stressed Out

    Playing With Your Kids’ Lego Will Make You Less Stressed Out

  • Neighbour Complains Of Crying Baby, Mum Hits Back With A Witty Letter

    Neighbour Complains Of Crying Baby, Mum Hits Back With A Witty Letter

  • I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

    I Try Tracy Lee's Hack for Egg Tarts and It's So Easy That Even Kids Can Make it

Get advice on your pregnancy and growing baby. Sign up for our newsletter
  • Pregnancy
    • Baby
    • Education
    • Events
    • Allergies & Conditions
  • Family Occasions
    • Breastfeeding & Formula
    • Child Safety
    • Health
    • Diseases-Injuries
  • Lifestyle
    • Home
    • Money
    • Feeding & Nutrition
    • Diet & Weightloss
  • Normal Delivery
    • Cesarean Delivery
    • Behaviour
    • Secondary School
    • Formula Feeding
  • Ages & Stages
    • Latching & Concerns
    • Festivals & Holidays
    • Education
    • Pre-teen & Teen
  • More
    • TAP Community
    • Advertise With Us
    • Contact Us
    • Become a Contributor


  • Singapore flag Singapore
  • Thailand flag Thailand
  • Indonesia flag Indonesia
  • Philippines flag Philippines
  • Malaysia flag Malaysia
  • Sri-Lanka flag Sri Lanka
  • India flag India
  • Vietnam flag Vietnam
  • Australia flag Australia
  • Japan flag Japan
  • Nigeria flag Nigeria
  • Kenya flag Kenya
© Copyright theAsianparent 2023. All rights reserved
About Us|Team|Privacy Policy|Terms of Use |Sitemap HTML
  • Tools
  • Articles
  • Feed
  • Poll

We use cookies to ensure you get the best experience. Learn MoreOk, Got it

We use cookies to ensure you get the best experience. Learn MoreOk, Got it

theAsianparent heart icon
We’d like to send you notifications for the latest news and lifestyle updates.