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Take Home a Piece of the Game: The LEGO Group Kicks Off FIFA World Cup™ Celebrations in Singapore

3 min read
Take Home a Piece of the Game: The LEGO Group Kicks Off FIFA World Cup™ Celebrations in Singapore

From 4 to 21 June, Compass One’s Atrium will be transformed into a vibrant football playground.

As the countdown to the FIFA World Cup 2026 intensifies, the LEGO Group is bringing the magic of football closer to home with a line-up of immersive experiences and football-inspired builds – because everyone wants a piece of the game!

From an immersive pop-up experience at Compass One to a brand-new lineup of LEGO Editions sets featuring four pitch legends – Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr – as well as sets inspired by the FIFA World Cup™ Official Trophy, FIFA World Cup™ Official Emblem, football and more, fans of all ages are invited to go beyond watching the game to building their passion for football, brick by brick, while celebrating the moments, players and symbols that define the sport.

Table of Contents

  • Kick Off the Action: LEGO Football Fest at Compass One
  • Keep the Game Going: In-Store Activities and Rewards

Kick Off the Action: LEGO Football Fest at Compass One

Join the LEGO Football Fest at Compass One

From 4 to 21 June, Compass One’s Atrium will be transformed into a vibrant football playground where fans can put their skills to the test, get hands-on with LEGO play and celebrate their love for the game through a series of interactive challenges.

Mission-based activity reward redemption

At the heart of the experience is a mission-based activity guide, where participants complete challenges across different zones to collect stamps and unlock rewards. Those who complete at least 2 activities can redeem either a LEGO Trophy or a LEGO $10 voucher for purchases at LEGO Football Fest Pop-up at Compass One or LEGO Certified Store Compass One. The completed mission card is to presented to a staff member at the LEGO Certified Store at Compass One.

Fans can look forward to a line-up of football-meets-LEGO experiences, including:

  • Walk of Fame
  • Brick Dribble
  • Robo Striker Arena
  • Photo Goals

Blending physical play with creative building, the experience invites fans to step into the boots of their heroes and create their own match-winning moments.

Keep the Game Going: In-Store Activities and Rewards

The football celebration continues beyond the main event, with fans invited to keep the momentum going through hands-on activities, interactive play experiences and exclusive rewards across participating stores.

From now till 19 July on selected weekends, participating LEGO Certified Stores will host “LEGO Goal Rush”, a fast paced in-store football challenge where shoppers can put their reflexes and coordination to the test. Through an interactive tabletop football game, participants will have three attempts to score against an opposing goalkeeper for a chance to win instant prizes, including LEGO vouchers, LEGO polybags, LEGO Build a Minifigure and selected LEGO Editions sets.

Fans can also take part in Make and Take activities at participating LEGO Certified Stores and Toys ‘R’ Us stores till 30 July, where builders can assemble their own football-themed creations – from jerseys to sneakers – and take them home for free, creating their very own piece of the game to remember the season.

Adding to the excitement, shoppers can unlock exclusive gift-with-purchase promotions, with minimum spends unlocking items such as a LEGO Gift Animal, LEGO Popcorn Guy Minifigure Cushion or a LEGO Sports Bag, perfect for those ready to take their passion from the stands to the streets.

From interactive experiences to collectible builds, the LEGO Group invites fans across Singapore to celebrate the magic of football in a whole new way this season – building, playing and owning their passion, brick by brick.

For more information, click here.

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