3 Reasons WHY parents should focus more on infant diet in Singapore!
Parents have been urged to focus not just on milk, but also on infant diet, in Singapore. Read the reasons for this...
According to The Straits Times, The Health Promotion Board (HPB) will be kicking off a campaign by the end of this month, to create greater awareness among Singapore parents on the nutritional needs of children. The campaign will involve advertising, brochures for hospitals, social media efforts etc.
HPB chief executive Zee Yoong Kang has been quoted by The Straits Times as saying, "While breast milk is best, we recognise that parents have good reasons to resort to formula milk. In that context, we have to reassure them that standard milk is sufficient, and provide more information on how to build a strong dietary foundation for kids, including weaning," he said.
Here is what is significant about this campaign:
- HPB will be working with organisations such as the National Trades Union Congress and Singapore National Employers Federation to create more breastfeeding-friendly workplaces for mothers.
There will also be increased focus on creating awareness, not just on the benefits of breastfeeding, but also on the nutritional composition of formula milk.
- According to the Competition Commission of Singapore's report, 95 % of formula milk sales in 2015 comprised sales of "premium" and speciality milk, with "standard milk", which costs less than half the price, constituting just 5 % of the sales.
- It has been reported that Dr Annie Ling, director of HPB's policy, research and surveillance division, analysed the nutritional labels of eight Stage 2 formula (for babies older than 6 months) brands on shelves in Singapore.