Gong Cha and Häagen-Dazs™ Combine Forces to Launch New ‘Bubble Tea Float’ Product Category
Don’t hold back on Indulgence, Love, and Happiness.
Global brands Gong Cha and Häagen-Dazs™ announce a powerhouse partnership to launch a new product category, ‘Bubble Tea Float’ (BTF) series, bringing together what both brands are best known for. Marrying Singapore’s favourite Gong Cha bubble tea drinks with the creamy luxuriousness of expertly crafted Häagen-Dazs™ ice cream, don’t hold back as we invite you to indulge in three new BTF creations.
BTF represents the next level of bubble tea experience, spearheaded by both popular brands well-known for their product quality and innovation. Whilst using ice-cream as a drink-topping option is not new to the market, BTF has gone beyond that by designing specific flavours in line with the theme of Indulgence, Love and Happiness.
Zhaoyong Cheong, Brand Director, Gong Cha, says, “We’re proud and excited to partner with Häagen-Dazs™, an internationally-renowned premium ice cream brand, for these creations. Both teams have been working together on this collaboration for over a year to come up with the various optimal pairings of bubble tea and ice-cream through experimenting and tweaking our drink formulas for the best BTF taste profile. We’re confident that BTF will give a new buzz to the bubble tea market in Singapore and subsequently worldwide, as they bring the next level of drinking experience to our customers.”
Yong Xuan Tay, Brand Spokesperson, General Mills, says, “True to our campaign theme of <Don’t Hold Back’>, we’re thrilled to be partnering with global bubble tea brand, Gong Cha, to create a new experience and elevate the natural pairing of bubble tea with ice cream. We can’t wait for everyone to get their hands on the BTFs, and experience the indulgence, love and happiness we hope to bring to all.”
INDULGENCE: Caramel Choc Bubble Tea Float
Rediscover the meaning of indulgence with the Caramel Choc BTF. Centred on the ultimate pairing of sweet and salty, enjoy an impossibly smooth base of Gong Cha’s Rich Chocolate Malt drink, drizzled with swirls of caramel and topped with a dreamy dollop of the fan favourite Häagen-Dazs™ Salted Caramel ice cream. Cutting through the stream of chocolatey goodness, rivers of salted caramel sauce and craters of crunchy caramel pieces create a multi-sensory experience with each sip.
LOVE: Berry-Tea Bliss Bubble Tea Float
Lovers of classic combos can rejoice as the Berry-Tea Bliss BTF brings together the time honoured heroes of both brands. Gong Cha’s beloved Milk Tea gets a fruity facelift with the Häagen-Dazs™ Strawberry ice cream, made with only the juiciest handpicked strawberries. Enjoy a delightfully tart contrast to the hallmark sweetness of the original milk tea flavour. End every mouthful with Instagram-worthy heart-shaped pieces of nata de coco jelly.
HAPPINESS: Sunshine Mango Bubble Tea Float
If you’re craving a refreshingly cool treat, the Sunshine Mango BTF is happiness in a cup. This BTF features an aromatic base of Gong Cha’s Jasmine Green Tea, combined with a generous scoop of Häagen-Dazs™ Mango Sorbet. A captivating combination of sweet and juicy, tropical mangoes are carefully blended into a smooth puree to intensify the fruity flavour of the Mango Sorbet. For a final burst of refreshment, sink your teeth into star-shaped pieces of nata de coco jelly.
Let’s get social
From November to December 2020, post and share your BTF on Instagram by tagging @gongchasgofficial and @haagendazssg with the hashtag #DontHoldBackSG to stand a chance to win $15 Gong Cha vouchers. Your account needs to be public for the post to be eligible. 10 winners will be selected each week.
Discover the three new BTF creations at 21 selected Gong Cha outlets islandwide from 23 October 2020.
The Caramel Choc, Berry-Tea Bliss and Sunshine Mango BTFs are priced at $5.50, $5.80 and $5.80 respectively.
#DontHoldBackSG #BubbleTeaFloat #BTF