From meticulous planners who book months ahead to spontaneous explorers who decide as they go, every traveler has their own approach to discovering the world. Klook is tapping into these different personalities, preferences, and planning styles with “Get Your Travel Right. Klook It.,” a new brand campaign designed to strengthen its position as the go-to platform for discovering and booking travel experiences.
The campaign turns the idea of traveling on your own terms into a series of music, interactive and visual executions. These include an original jingle and music video featuring Benjamin Kheng, a Travel Diagnosis Quiz, and the Klookmoji Universe — a new visual system that extends Klook’s distinctive brand identity across campaign touchpoints.
Benjamin Kheng Puts His Own Spin on Klook
Singaporean artist and creative director Benjamin Kheng managed under Cross Ratio Entertainment has created an original jingle for Klook, bringing his musical style and playful sensibility to the campaign. Audiences can get a first listen to the track here, ahead of the full music video release on Benjamin’s Instagram and TikTok on 28 September 2026.
Created as a musical expression of the campaign platform, the jingle is designed to be catchy, memorable and unmistakably Klook — keeping the brand front of mind as travellers dream about, plan and book their next adventure. But the jingle won’t just live on screen—it will also soundtrack a surprise guerilla activation hitting the streets. Think a dance troupe, music blasting and a Klook moment audiences won’t see coming.
Turning Travel Habits into Personalities
Travellers can discover their travel personality through Klook’s Travel Diagnosis Quiz, an interactive experience featuring 10 questions inspired by real travel-planning habits. Through these 10 questions, users can discover which type of traveler they are.
Do you book activities months in advance? Does the entire group need to agree on every detail? Or would you rather take an unexpected turn and figure things out along the way?
Based on their answers, participants will be matched with one of six food-inspired traveler personalities: Cheese Fondue, Meat Pie, Onigiri, Hotpot, Bibimbap and Banh Mi. Each represents a distinct approach to planning and experiencing a trip–from the meticulous planners to the spontaneous explorers.
After discovering their travel type, participants can complete the giveaway form at the end of the quiz. All eligible participants will receive a free McDonald’s treat, while five lucky winners will each take home a $1,000 Klook Voucher. Winners will be announced after the giveaway closes on 4 October.
Building the Klookmoji Universe
The campaign also introduces the Klookmoji Universe, a new visual identity system developed by BBH Singapore. The system reimagines Klook’s iconic logo as a collection of playful, travel-inspired icons that can be adapted across formats and touchpoints.
From hotels and trains to sushi, safaris and skydives, the Klookmoji represent the range of experiences that can make up a trip. Appearing across the campaign, the icons invite audiences to spot and share their favourite Klookmoji while creating a recognizable visual link back to the Klook brand.
“We want this campaign to remind travelers that there is no one right way to travel, and what works best depends on each individual’s personality, preferences and itinerary,” said Jeanette Ong, Associate Marketing Director, Klook Singapore. “By translating that insight into entertaining and interactive experiences, we are creating more ways for people to engage with Klook now and in the next few months, with more activities lined up for travelers to look out for. At the same time, reinforcing our role as the go-to travel companion for discovering, planning and booking travel their way.”
Through the campaign, Klook aims to build a more personal connection with travelers by recognizing the different ways they plan, book and experience the world.
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