Following the successful launch of the FRISO x Maison Q limited-edition Junior Sleepwear, FRISO has announced that they will be releasing a limited-edition FRISO x Maison Q Mums Sleepwear set to celebrate mums, while kickstarting conversations about the two-way connection between good sleep and good gut health.
Available from 1 to 31 May 2021, the release of the matching sleepwear set is a great opportunity for mothers to have fun with their little ones through fashion, and at the same time, broach an otherwise dry and dense topic of good digestion with their children.
Image source: FRISO x Maison Q
Designed in collaboration with homegrown kidswear label Maison Q, the sleepwear features three adorable champions of good poop — Super Pooper, Gutsy Gal and Poopoo Power.
Made with 100% rayon so that it is both super soft and lightweight, mums can easily slip into the comfortable sleepwear after a long day and have fun explaining the importance of good poop to their children with Super Pooper, Gutsy Gal and Poopoo Power.
As studies have shown that good sleep positively correlates with more diverse gut microbiome¹ – the “good” bacteria in the gut that play an important role in digestive, metabolic and immune functions, which in turn help young children better regulate their sleep.
Image source: FRISO x Maison Q
“Bedtime is important because quality sleep and good gut health are two key things that I want for my children — this mean I get more rest as a mum too! As mothers, we wear many hats and juggle many tasks throughout the day. All we want to do at the end of the day is to change into clothes that are both comfortable and cute, and spend quality time with our precious children. This was the motivation behind creating this sleepwear set that is comfortable and conveys an important message around good sleep and good gut health,” said Suhana Ab, Founder and Creative Director of Maison Q.
The FRISO x Maison Q limited-edition Twinning Sleepwear set worth SGD308 will be available from 1 May to 31 May while stocks last, with a minimum SGD350 spend on valid FRISO Gold products* in store or online from leading supermarkets and key retailers such as motherswork.
Also available separately are:
• Limited-edition Friso x Maison Q Junior Sleepwear worth SGD129, with SGD200 spend*. Available in two sizes, 1-3 years old and 3-5 years old.
• Limited-edition Friso x Maison Q Mums Sleepwear worth SGD179, with SGD150 spend*. Available in one size.
Image source: FRISO x Maison Q
For more information, follow the #GoodPoopMattersBaby conversation on Instagram, Facebook and FRISO’s website. Spread the word on the importance of good digestive health through FRISO Good Poop Matters, Baby! WhatsApp and Telegram sticker packs, featuring the three adorable champions of good poop – Super Pooper, Gutsy Gal and Poopoo Power.
*Receipts can be combined for purchases during the promotion period, 1 April to 31 May 2021, while stocks last. Excludes all infant formula and follow-on formula products for 0-12 months. T&Cs may apply.
¹Smith RP, Easson C, Lyle SM, Kapoor R, Donnelly CP, Davidson EJ, et al. 2019. ‘Gut microbiome diversity is associated with sleep physiology in humans’. PLoS ONE. 14(10): e0222394.
