Singapore is turning 60, and the celebrations are bigger and better than ever. As part of the SG60 festivities, the Heart&Soul Experience has taken over Orchard Road, offering a unique blend of history, digital innovation, and immersive storytelling. And the best part? Ticket holders get access to exclusive shopping and dining deals from some of Singapore’s most loved brands, alongside global favourites.
If you’re visiting Orchard Central or Orchardgateway this year, here’s why you shouldn’t miss the SG60 Heart&Soul Experience.
What is the SG60 Heart&Soul Experience?
The Heart&Soul Experience is the flagship event of SG60, co-created by the Ministry of Digital Development and Information (MDDI) and the National Library Board (NLB).
Designed with immersive storytelling and generative AI, the event takes visitors on a fascinating journey through Singapore’s past, present, and future. Each visitor enjoys a personalised experience that reflects the nation’s evolution while sparking imagination about what’s next for Singapore.
Whether you’re a local or a tourist, this is more than just an exhibition—it’s a celebration of heritage, progress, and innovation.
Exclusive Visitor Deals You Can’t Miss
Heart&Soul ticket holders can unlock exclusive promotions from over 20 Orchard Road tenants. All you need to do is flash your e-ticket in-store to enjoy these limited-time deals.
Food & Beverage Highlights
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Nasty Cookie – Free Milo soft serve with purchase of the SG60 Exclusive Cookie Bundle.
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IRVINS – Free Salted Egg Fish Skin (50g) with any purchase.
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Starbucks – Enjoy 60 cents off any handcrafted drink.
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CoffeeSmith – Special offers available for visitors.
Fashion & Retail Offers
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UNIQLO – Exclusive SG60 promotions for ticket holders.
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Plus, other Orchard Central and orchardgateway brands joining the celebration.
Event Duration and Locations
The SG60 Heart&Soul Experience is open to the public until 31 December 2025, giving you plenty of time to plan your visit.
Book your tickets: www.heartandsoul.gov.sg
Check all deals: www.heartandsoul.gov.sg/exclusive-deals
Why You Shouldn’t Miss It
The Heart&Soul Experience is not just another exhibition—it’s a cultural landmark event. Visitors will:
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Celebrate Singapore’s 60 years of history and progress.
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Enjoy exclusive food, retail, and lifestyle promotions.
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Experience cutting-edge digital storytelling with AI.
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Create unforgettable memories in the heart of Orchard Road.
As Singapore marks its 60th milestone year, the Heart&Soul Experience brings together the best of culture, technology, and community spirit. With Orchard Road buzzing with exclusive deals from top local and global brands, there’s no better time to explore the city’s vibrant shopping belt.
Whether you’re here for the history, innovation, or irresistible promotions, the SG60 Heart&Soul Experience is a must-visit before it wraps up on 31 December 2025.
FAQs
What is the SG60 Heart&Soul Experience?
It’s Singapore’s flagship SG60 event that blends storytelling, history, and AI-driven immersive exhibits.
Where can I get tickets for the Heart&Soul Experience?
A: Tickets are available at www.heartandsoul.gov.sg.
What deals are available for Heart&Soul visitors?
A: Discounts and freebies from brands like Starbucks, UNIQLO, IRVINS, Nasty Cookie, and more.
How long will the event run?
A: The Heart&Soul Experience runs until 31 December 2025.
Can I experience Heart&Soul without a ticket?
A: Yes. There’s a non-ticketed experience at Orchard Central and orchardgateway.
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