There’s clothing for every occasion but if there’s one type of clothing that we can never have enough of, that’s activewear. It’s trendy, it’s versatile and comfortable enough for most of your family’s daily activities. And if you’re thinking of athleisure, look no further than adidas. There’s no way you haven’t heard of its ubiquitously known slogan, Impossible is nothing. In fact, in a survey commissioned this year, adidas came out number #1 as the best sports brand preferred by people in Singapore.
adidas Singapore Brand Centre – an ultimate shopping and cultural experience in itself!
The adidas Singapore Brand Centre experience starts right at the entrance. Grab the kids and take a minute to watch the brand video - ‘We Got This’ - featuring inspirational stories from local personalities in 3D. adidas Singapore rallied Singaporean athletes and celebrities such as musician Benjamin Kheng; singer and model Iman Fandi; social media personality and certified face yoga practitioner, Christabel Chua; national high jumper and SEA Games record holder Michelle Sng and other local icons.
The brand video shares how each of these athletes and celebrities have overcome adversity and words they hold true to help inspire us to bounce back from our own setbacks.
adidas Singapore Brand Centre: A Uniquely Singapore destination
The design of the store takes cues from the Singaporean identity and its multicultural makeup. Elements of the store draw inspiration from the island nation’s coastline, urban landscapes and even local delights! Check out the feature wall inspired by the coastline of the Singapore River on level. The installation is crafted with layers of reclaimed wood, highlighting adidas’ commitment to Sustainability and its mission to recycle plastic, keeping the oceans clean and upcycling resources into its products. Another mural, 'Local Delights', showcases what is perhaps Singapore's most important cultural emblem – food!
You’ll also discover other dynamic art pieces like an anamorphic ceiling installation. The art piece is made up of 180 pieces of stainless-steel trefoils that come together to form an intricate sculpture that depicts both an adidas trefoil and Singapore’s coast. Each of the designs and murals are created in partnership with local designers Terence Woon, Pamela Ting and Jessica Wong from SCENE Shang and Re-Source Design.
Three floors of the best in Sport and Street fashion lifestyle
Located at 270 Orchard Rd, the brand’s latest retail concept store will span three levels, boasting the biggest offering of performance and Originals apparel, footwear, and accessories.
Shoppers will also be able to customise their apparels at a bigger and better MakerLab, with limited edition hyperlocal design by local creatives like Muneera Malek and Kristal Melson.
Family Shopping and Gift Ideas
It’s not often that you can tick many boxes off your shopping list but at the adidas Brand Centre, you’ll probably be adding to your list instead. The full range of adidas apparel caters to both casual clothing and specific sports needs. Football, running, cross-training, you name it. Even if you’re not particularly athletic, there’s plenty of casual yet trendy apparel to choose from. There’s something for mummy, daddy, and the kids. Here’s a bonus, you might even find matching outfits for the family!
If you're looking for gifts for your loved ones, or even just to treat yourself, there are many BC exclusives or if you’re lucky enough, you might just get your hands on some of the region’s first. That’s sure to make someone’s day. After all, it's not every day that you unwrap or unbox an exclusive item is it? Pick up a graphic print t-shirt, the Singapore Key City Tee, in line with the launch of #HOMEGROUNDSG. It’ll be packed full with little nostalgia-filled nuggets and an ode to all things reminiscent of our island nation.
Furthermore, given the current circumstances, you might not be up to jostling through the throngs of shoppers to do your shopping. Blazing the trail, the adidas Brand Centre will be the pinnacle sport, lifestyle, fashion, and culture destination where you can get a whole lot of shopping done.
So, mums and dads, now that you know where to go shopping, start making your lists. Skip the crowds and have a blast shopping at the adidas Brand Centre – we assure you, it’s going to be a one-of-a-kind experience!
