That said, there is an exception to the shopping is fun thing. Every little girl I know has a Frozen dress. Did you know that cinemas even organize Frozen sing-a-long sessions during the holidays that little girls go to, dressed in their Elsa dresses? Everywhere you turn, there is an Elsa.
One day, she saw an Anna dress (another character from the movie, for the uninitiated), she immediately shrieked and insisted on buying it. I relented because it is a different dress from the one she has. Bad idea. The clothes retailers seem to have caught on to the trend and practically everywhere there are replicas of the dresses now. And everytime now, she begs us to get her yet another one.
When I subsequently refused, she decided that her younger male cousins could be Sven (reindeer) and Olaf (snowman). Of course, they had to have the Frozen costumes so they could be in character.
Now during family gatherings, at her insistence, half the Frozen cast is in attendance.