Your child needs more nutrients than you!

Grow milk, child nutrients!!

Parents, did you know that children aged three and older require three times a more of key nutrients such as calcium than an average adult while slightly older children aged six and up require two times more?

Surely you know that the growing up years is not only a busy time for kids but also challenging too. Their daily schedules are packed with a heavy workload at school and extracurricular activities that include sports, enrichment classes, and homework.

Good nutrition is essential to help children concentrate better, fuel their day-to-day activities and support their growth and development.

Is your child drinking enough milk?

For your child to get the nourishment for optimal growth and development, it is vital for him to have a varied and well-balanced diet from the different food groups. Milk, which is from the Meat & Alternatives group, should remain an integral part of your child’s diet as it is a rich source of key nutrients such as calcium and vitamin D as well as protein and vitamin A.

A recent study^† on the beverage consumption of local children showed that an alarming 64% of children within the seven to ten years old age bracket are consuming less milk than the daily 500 ml recommended by the Health Promotion Board (HPB). The study featuring 800 participants also indicated that one in three Singaporean mothers is unaware of the daily milk requirement for their growing child. Now that you know the facts, is your child really getting the nourishment he needs?

Knowing the difference

Available in many different forms with a wide variety of flavours, it will take a bit of skill to make an informed decision on which is the best type of milk for your child. While regular fresh milk comes in handy ready-to-drink packs, it does not contain as many nutrients as milk formula powders, which are usually fortified with vitamins, minerals, and prebiotics.

Hence, milk formula powders are now increasingly popular with parents as they deliver more nutrients per cup than regular fresh milk or pasteurized milk.

Choose a healthier choice for your child!

Did you know that GROW^® is specially formulated, customized & developed for children in Singapore? The unique  blend of nutrients is an advanced formulation scientifically designed for children between 3 to 12 years old. GROW SCHOOL^® has even been awarded the Global Food Award Winner by the International Union of Food Science and Technology (IUFoST) in 2012.

Formulated in collaboration with the Health Promotion Board, GROW^® contains 25% less sugar and 25% less saturated fat than other regular growing-up milk brands and is the healthier choice for your child. Two glasses of GROW^® a day will not only help your child meet his daily requirements of calcium and vitamin D, it is a healthier option to supplement your child’s diet and make sure that he get the nutrients he needs.

Goodness for growing minds and bodies

Be sure to give your child a head start in life by making sure he get the nutrients he needs. Get the Grow^® Advantage for your child today! Request for a free^ starter kit by calling the Abbott Nutrition Careline: 6278 6220 or by logging on to www.abbottfamily.com.sg/growstarterkit.

^Terms & Conditions Apply

a. Based on the comparison of per kg body weight nutrient recommendations for an average adult male 18-<30 years compared with that of a child between 3< 5 years, as stated in Singapore’s recommended Dietary Allowance (SG RDA); nutrients compared are limited to calcium, Vitamin D, phosphorus, iron, and iodine. For choline, the comparison is based on the US Dietary References Intakes (US DRI).

b. Based on comparison of per kg body weight nutrient recommendations for an average adult male 18-<30 years compared with that of a child between 7- <10 years, as stated in Singapore’s Recommended Dietary Allowance (SG RDA); nutrients compared are limited to calcium, Vitamin D, phosphorus, iron, and iodine. For choline, the comparison is based on the US Dietary References Intakes (US DRI).

° Among growing-up milk formula in Singapore as of Dec ’12.

1. # For children up to 6 years of age.

2. Based on SG RDA for children aged 7-<10 years old.

3. Based on US DRI for children 4-8 years ** Source: USDA Nutrient Data Laboratory for Milk, whole, 3.25% milkfat, without vitamins A and D.

† Goh DY, Jacob A. Children’s consumption of beverages in Singapore: Knowledge, attitudes and practice. J Paediatrics and Child Heath. Vol 47 (2011) 465-472.