Nothing unites Singaporeans quite like food—and so this National Day season, Subway Singapore is launching its first-ever local flavour pairing: Rendang Sub and Pandan Cookie.
First 10,000 of these subs bought will be matched by the sandwich giant and distributed to staff and volunteers at vaccination centres, testing centres and the National Centre for Infectious Diseases (NCID).
In light of newly announced, no dine-in, measures, Subway will bring the subs to them. This is Subway’s first large-scale community impact initiative served toward recognising the dedication and hard work of those involved in ensuring Singaporeans are vaccinated, tested and kept safe from this raging pandemic.
Image source: Subway
When Local Indulgence And Freshness Unite
Rendang, an aromatic dish sure to make your palate dance, has existed since the 15th century. Making its way through Indonesia and the Malayan Archipelago, it found a home in the hearts of Singaporeans.
This familiar flavour will now be available to Singaporeans via the Rendang Sub that comes in both chicken and beef.
Patrons can expect to be hit with a medley of flavours from the various ingredients in the Rendang Sub, which include chilli, onion, turmeric, ginger, garlic, desiccated coconut, tamarind, lemongrass and a unique spice and herb mixture.
All this renders the meat soft and juicy and gives the Rendang Sub an irresistible, robust and aromatic taste.
Individuals can choose their own fresh vegetables, but Subway recommends pairing the rendang meat with Old English Cheddar Cheese, Mixed Greens, Tomatoes, Cucumber, Mixed Pepper and Onions for an especially flavourful explosion.
The naturally sweetened and chewy Pandan cookie is best paired with the Rendang Sub, elevating the decadent and aromatic experience all-round.
Both menu items will be available from 21st July 2021 to 28th September 2021 across all Subway restaurants islandwide, and on delivery platforms GrabFood, FoodPanda and Deliveroo. Prices for the new additions are listed below:
- Chicken Rendang sub starts from $7.30 for a 6-inch and $12.30 for a footlong
- Beef Rendang sub starts from $7.90 for a 6-inch and $12.90 for a footlong
- Pandan cookie starts from $1.40
“The Rendang Sub and Pandan Cookie took us a year and a half to master, and they’ll be the first of many localised options done in response to customers' growing demand for locally curated flavours.
From internal tastings and restaurant taste tests, the Rendang sub and Pandan cookie underwent in-depth and intensive research to deliver the right and familiar flavour to our guests.
We hope that Singaporeans will enjoy this as they celebrate Singapore’s 56th birthday and revel in the collective spirit of togetherness,” said Samad Mohd Shariff, Country Director, Subway, South East Asia.
Image source: Subway
Thanks To All Fighting Against COVID-19
The fast food chain is also celebrating the Singapore spirit in another way: for every Rendang Sub purchased, Subway will match that to distribute up to 10,000 subs to staff and volunteers across vaccination and testing centres islandwide as well as to the National Centre for Infectious Diseases (NCID).
These include staff and volunteers across all 36 vaccination centres and 26 testing centres islandwide run by Fullerton Health, Raffles Medical Group, Parkway Shenton, Thomson Medical and Healthway Medical.
The distribution will take place between 03 Aug 2021 and 17 Aug 2021.
Samad Mohd Shariff, Country Director, Subway, South East Asia added, “It only felt right that with the launch of Subway’s first local offering, we support and share our gratitude for those working tirelessly to keep our country safe during the pandemic. Subway will be matching 10,000 rendang sub orders to distribute to staff and volunteers at our Vaccination and Testing Centres and NCID. They are the pillars of the government's efforts to test and vaccinate everyone so that we can emerge stronger together.”
Quotes From Medical Service Providers
Dr Walter Lim, Deputy Country MD (Singapore), Fullerton Health said, “We'd like to thank Subway for this gesture of support for Fullerton's frontliners. Fresh meals energize our staff in their push to vaccinate the nation!”.
Mr Ang Chee Wee, Director of Operations, Parkway Shenton said, “ Parkway Shenton would not have been able to administer close to half a million doses of Covid-19 vaccine so far, if not for the dedication and hard work of all our staff and volunteers at our vaccination centres. We are delighted that Subway shares our gratitude and appreciation for our team of workers, who have been working tirelessly to ensure Singapore achieves its target to have two-thirds of its population fully vaccinated by National Day”.
Ms Chan Wei Ling, Chief Executive Officer, Specialist Centres, Thomson Medical said, “Since Singapore began its nationwide vaccination programme earlier this year, our staff at Thomson Medical’s vaccination centres have been working tirelessly, administering the vaccinations for our fellow Singaporeans in a safe and efficient environment. In recent weeks, we have shifted our operations into a higher gear as we surge towards vaccinating two-thirds of Singapore population before National Day. Thomson Medical is grateful to Subway for its kind gesture. It really warms our hearts to know that the efforts of all our frontline staff are appreciated.”
Dr Ng Yew Yee, Head of Mobile Division, Healthway Medical said, “Healthway Medical is delighted to be part of this worthwhile initiative by Subway and recognise the hard work and contributions from our frontline staff who have been working tirelessly to vaccinate and test the community.”
WIN $100 SUBWAY VOUCHERS
Singaporeans can also stand a chance to win $100 Subway vouchers by
- Sharing Subway’s “Rendang Nation Anthem” video on their public Facebook profile
- Adding a creative caption (best captions will be shortlisted to win)
- Tag 3 other friends to participate
- Like and follow Subway’s Facebook page
This anthem features Singapore Idol finalist Haneri (Daphne Khoo) and singer-songwriter Shakthiyas singing about Subway’s Rendang sub and calling all Rendang lovers to unite.
The contest runs from 21st July 2021 to 4th August 2021 and winners will be informed via direct message on Facebook when the contest ends.
