Dermatologist Recommended New Improved Long-Lasting Formula! Maximum Strength Formula Specially Formulated for Longer-Lasting Relief With Triple Oat Complex, Aloe, & Vitamin E Dermatologist Recommended for Over 60 Years Effectively relieves itch from: Eczema Psoriasis Poison Ivy Oak Sumac Insect Bites Detergents Soaps Discover Aveeno Active Naturals. Simply put, Active Naturals are ingredients derived from nature and uniquely formulated to reveal skin's natural health and beauty. Essential Active Naturals: Pure oat essence to help soothe skin irritation and redness Skin-soothing natural colloidal oatmeal Uses Temporarily relieves itching associated with minor skin irritations, inflammation and rashes due to: Eczema Soaps and detergents Seborrheic dermatitis Insect bites Cosmetics Psoriasis Poison ivy, oak or sumac Jewelry Other uses of this product: Ask a doctor