Pureen Maternity Toothpaste is specially formulated for pregnant and lactating mothers. It does not contain Fluoride, Sodium Lauryl Sulfate and Saccharin. It is approved by Malaysian Private Dental Practitioners' Association (MPDPA) and certified Halal. Facts: Excessive Ingestion of Fluoride can cause Dental Fluorosis in kids below 6 years old. Under Joint FAO WHO Food Standards Programme Codex Alimentarius Commission Fluoride should not be added to infant formula. Features: Pureen Maternity Toothpaste (Fluoride Free) Why No Fluoride Studies have found Fluoride accumulates in fetal brains, causing damage to cells and neurotransmitters.1,2 References: 1. Yu Y et al. (1996). Changes in neurotransmitters and their receptors in human fetal brain from an endemic fluorosis area. Chinese Journal of Endemiology. 15:257-259 2. Han H et al. (1989). The effects of fluoride on human fetus. Chinese Journal of Control of Endemic Diseases. 4:136-138 Why No Sodium Lauryl Sulfate Dry mouth is common in pregnant women. Sodium Lauryl Sulfate is a detergent and foam booster found in normal toothpaste. It can cause mouth ulcers, as it dries out the protective mucus lining in the mouth. Why No Saccharin Saccharin is synthesized from coal tar. Pureen Maternity Toothpaste (Fluoride Free) prevents tooth decay with: 8% Xylitol Xylitol is a natural sweetener. It is found in the fibers of many fruits and vegetables, including berries, corn husks and mushrooms. It does not cause tooth decay Triple Calcium & Phosphate Calcium and Phosphate ions are essential for the REMINERALIZATION of tooth enamel to protect against tooth decay. They play an important role in the maintenance of strong teeth. Sodium Lauroyl Sarcosinate Sodium Lauroyl Sarcosinate inhibits the growth of bad breath-causing bacteria in human saliva. Brush at least twice a day, after meal. Recommended during pregnancy and breastfeeding.