If you haven’t seen Super Kancheong Style yet, check out the Silver PR Awards 2014 winning campaign video below!
theAsianparent.com is excited to share that we won Silver in the “Most Creative PR stunt” category for our Gangnam style parody, Super Kancheong style, at the inaugural Marketing Magazine’s PR Awards 2014.
The video has attracted over 2.4 million views on YouTube and been covered in over 40 local and overseas media outlets including an illustrated front page article in The Straits Times.
Our video campaign was inspired by Singapore prime minister Lee Hsien Loong’s speech at the 2012 National Day Rally encapsulating the pressure surrounding primary school students.
According to Rayana Pandey, editor of Marketing Magazine, “The inaugural PR awards set the bar high by showcasing some of Singapore’s best PR-led campaigns across 19 categories.” Roshni Mahtani, CEO of Tickled Media added, “Winning the Silver award for Most Creative PR Stunt was a pleasant surprise for us. We would like to thank our loyal readers, the children who volunteered their precious time for the video and the media for all their support during the campaign.”
theAsianparent.com was the only online media house to receive an award at the prestigious PR Awards, which recognises and honours the best of Singapore PR across various communication disciplines. Other nominees for the award included Fiji Water, Jetstar SEA and MTV Asia. More than 70 client-side organisations and about 40 agencies made it to the final round.
Winners were selected by a judging panel consisting of senior-level communications practitioners from a wide range of industries including Audrey Mok, General Manager, Head, Corporate Communications, Sony Electronics Asia Pacific and Mark Chakravarty, Communications Director, Global baby, feminine & family care, Procter & Gamble.