A milestone collection that brings comfort, character, and bamboo goodness together.
Singapore, July 2025 – Homegrown baby and kids wear label Petit Beary is marking its 5th anniversary with the exciting release of the Petit Beary x PAW Patrol TM: Star Squad Collection — a playful, bamboo-based apparel and lifestyle line now available online in Singapore.
Founded in 2020 by a mother whose family spans three generations of eczema-prone skin, Petit Beary was born from a heartfelt mission: to create clothing that kids actually want to wear — and that parents can trust for comfort, ease, and peace of mind. “As a mom, I know how exhausting it can be to find clothes that are gentle on skin, easy to dress, and still spark joy for our little ones,” says founder Arlene Chay. “Petit Beary is my answer to that — soft, breathable bamboo essentials that make motherhood just a little bit easier.”
Since its beginnings, Petit Beary has remained deeply committed to using natural bamboo fabrics for every piece — chosen for their buttery softness, breathability, antibacterial qualities, and natural UV protection (up to 98%) that support sensitive skin, especially in tropical climates.
The new Star Squad Collection, created in collaboration with PAW Patrol – which is produced by Spin Master Entertainment and airs on Nickelodeon – features a gender-inclusive lineup of bamboo-rich apparel and cozy character pillows. From twirl-ready tulle sets with built-in shorts, to embroidered polos and all-over printed tees, the collection invites little ones to move, play, and imagine freely — with their favourite pups by their side.
One of the most highly anticipated pieces from the launch is the 5-character pillows, featuring Chase, Marshall, Rubble, Skye and Everest. Following its successful debut at the Mummys Market Fair, where it quickly became one of the most sought-after items (after Petit Beary’s iconic head and bolster pillows), the full set is now available for families to shop online — perfect for cuddles, sleep, or playful bedroom decor.
The Petit Beary x PAW Patrol TM: Star Squad Collection is available on www.littlesprout.sg and via Shopee.
PAW Patrol follows the adventures of a tech-savvy boy named Ryder and his team of pups who are ready to save the day. Fans can catch the series on Nick Jr. on Singtel and StarHub.
About Petit Beary
Founded in 2020 in Indonesia, Petit Beary is a baby and kids wear brand built on a simple mission: to create comfortable clothing that children love to wear — and that makes life easier for parents. Every piece is thoughtfully designed using natural bamboo fabric, known for its softness, breathability, and gentle touch on sensitive skin.
Now expanded to Singapore, Petit Beary continues to champion comfort, quality, and intentional design in every collection — including the latest Petit Beary x PAW Patrol: Star Squad. The brand is part of the Little Sprout Singapore collective, alongside Orgabebe and Emong.
Instagram: @petitbeary.sg
