NTUC FairPrice Offers Discount To Those Who Shop For Seniors Under Pioneer Generation (PG) Proxy Initiative

From Monday 26 July till the end of August, Pioneer Generation family members can shop on their behalf to enjoy PG Discounts* at FairPrice and Unity outlets on Mondays and Wednesdays.

NTUC FairPrice (FairPrice) today announced that it will be reinstating its Pioneer Generation (PG) Proxy Initiative that was first introduced during the circuit breaker in 2020 to continue protecting the well-being of the more senior cohort in the community.

As Singapore returns to Phase 2 (Heightened Alert), FairPrice is encouraging seniors to stay home and making an exception for their family members to enjoy the special savings as they assist PG members to run their errands.

This initiative will take effect from Monday 26 July till 31 August 2021.

Image source: iStock

Family members of PGs can simply present the PG card of their kin to enjoy the three per cent discount* at FairPrice and Unity outlets when they shop on Mondays and Wednesdays.

Mr Seah Kian Peng, Group CEO, FairPrice Group, said, “We note with concern that there are still many seniors aged 70 and above who have not been vaccinated as yet. To ensure their safety, we are reinstating the PG Proxy Initiative. Beyond helping seniors to stretch their dollar, this initiative also encourages family members to check in with their elderly parents who may be living on their own as we recognise having strong family support is important to one’s overall well-being.”

Image source: iStock

FairPrice first introduced the PG Discount Scheme in 2014 and has since disbursed more than $24 million in discounts to PG members. In 2020, FairPrice gave out $4.92 million in savings through the PG Discount Scheme.

For more information, please visit FairPrice’s Facebook page (www.facebook.com/thatsmyfairprice) or contact its customer service team at 6552 2722 or via email at [email protected].

*Valid for purchases up to $200 on the discount day.