In a significant move towards supporting nursing mothers, Singapore-based start-up Go!Mama has introduced secure, double-lock lactation pods. The best part? They are easily accessible to eligible mothers via Singpass, Singapore's trusted digital identity system.
Singpass: An Essential Tool for Mothers
Go!Mama has integrated Singpass into its services, offering an additional layer of security and privacy to the users of these pods. Singpass, a widely accepted and secure platform in Singapore, ensures that these pods are accessible only to mothers with children below 36 months old.
A Safe Haven for Breastfeeding
These double-lock pods offer a safe, clean, and private space for mothers to breastfeed their babies. Equipped with features such as USB charging points, comfortable seating, dimmable lighting, automatic UV lights for sanitization after each use and good air ventilation, these pods ensure a comfortable and stress-free environment for nursing mothers.
Expanding Accessibility with Singpass
With plans to expand pod deployment to more locations, including Republic Polytechnic and potentially Changi Airport, Go!Mama aims to make these pods available to a larger number of mothers. The integration of Singpass makes it easy for eligible mothers to access these pods whenever they need them.
A Comprehensive Digital Identity
Originally launched in 2003 as a government agency authentication service, Singpass has expanded its reach beyond government-related transactions. Now, it provides easy and secure access to over 2,000 government and private sector services online and even in person.
Singpass is every Singapore resident's trusted digital identity. It allows for secure transactions with selected government and private sector services. This includes everything from viewing personal information from government sources, managing corporate and applicant personal data for businesses, and even accessing services like Go!Mama's lactation pods.
Towards a More Inclusive Society
The introduction of these breastfeeding pods, accessible via Singpass, is a step towards creating a more inclusive society. It not only normalizes breastfeeding in public spaces but also supports the well-being of both mothers and their children.
This initiative sends out a clear message about the importance of supporting nursing mothers and sets a positive example for other countries to follow.
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