Ever wondered what it’s like to be the prime suspect in a crime you didn’t commit? Get ready to step into a world of suspense and intrigue as National Gallery Singapore and HIDDEN present ‘FRAMED: A Murder Mystery in National Gallery Singapore’, an interactive AI social gaming experience that blends art, history, and mystery into an unforgettable adventure.
Launched on 1 March 2025, ‘FRAMED’ invites visitors to navigate through the stunning halls of National Gallery Singapore while solving a gripping murder mystery. Hosted entirely on WhatsApp, this AI-driven experience allows players to uncover hidden clues, interact with an AI chatbot guide, and immerse themselves in the Gallery’s iconic exhibitions—all at their own pace.
How ‘FRAMED’ Works
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AI Chatbot Guide: Meet ‘Void Deck Cat’, your virtual detective partner who will provide hints and lead you through the game.
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Explore the Gallery: Investigate artworks across DBS Singapore Gallery, UOB Southeast Asia Gallery, and the ArchiGallery.
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Solve Puzzles & Find Clues: Use logic and keen observation to clear your name and reveal the real culprit.
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Solo or Group Play: Play alone for a personal challenge or form a team with friends, family, or colleagues to collaborate on cracking the case.
A New Way to Experience Art & Heritage
This immersive storytelling experience brings a fresh perspective to museum visits, turning each artwork into a piece of the puzzle.
Supriya Ghosh, Deputy Director (Business Development) at National Gallery Singapore, shares:
“The Gallery is constantly pushing its limits on how art can be experienced, and how we can provide visitors with unique experiences. Traditionally, tour guides and guided listening tours are often used to help visitors navigate through a gallery. The HIDDEN game adds a unique layer on top of these experiences – with the AI chatbot acting like an unseen guide that will share secret, hidden parts of the Gallery.”
Lim Yee Hung, Group Chief Executive of HIDDEN, adds:
“Through ‘FRAMED’, we combined the love for video games with real-life interactions in iconic spaces like National Gallery Singapore, allowing visitors to experience art, heritage, and culture in a fun and familiar way.”
How to Play & Ticket Details
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Tickets: $29.90 per person (includes General Admission to National Gallery Singapore)
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Purchase: tinyurl.com/NGSframed
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Launch Date: 1 March 2025
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Duration: Approx. 1.5 to 2 hours
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Recommended Age: Suitable for all, but parental guidance is advised for players under 16 due to the mystery theme.
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Complete the Game & Win: Redeem a bookmark or postcard from The Gallery Store by ABRY.
An Adventure Unlike Any Other
Whether you’re an art lover, a puzzle enthusiast, or just looking for a unique activity in Singapore, ‘FRAMED’ promises a one-of-a-kind experience that blends storytelling, technology, and interactive gameplay in a way that’s never been done before at the National Gallery Singapore.
Gather your friends, put on your detective hats, and prepare to unravel the mystery—because in ‘FRAMED,’ every clue brings you closer to the truth.
For more information, visit tinyurl.com/NGSframed.
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