Environmental awareness is the new sexy

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Wacoal’s Releases the latest Eco-Friendly cotton blend lingerie, iEarth, made with Recot2.

Environmental awareness is the new sexyMany businesses and industries have started to take the caution of environmental degradation and have incorporated greener practices into their business models. Wacoal is no different, coinciding the release of its latest range of lingerie during the same period of Earth Day 2012, Wacoal has shown its commitment to reducing its Carbon Footprint with the iEarth.

Wacoal has expertly created and fused a new blend of cotton known as Recot2, a combination of 50% recycled cotton which is twisted with new cotton to increase its elasticity and comfort.

Recot2 is used for creating the intricate lace popularly seen on Wacoal’s range of lingerie. The use of 1kg of Recot2 saves 10,000 litres of water used in the production. This in turn reduces the use of electricity and carbon dioxide emissions.

The seamless deep ‘V’ plunge of the bra is inconspicuous under low cut tops but maintains the maximum fullness of a feminine, sexy, beautiful bust. A sweet lace ribbon between the cups gives the illusion of the bust being held together by a simple ribbon, sweet and yet so naughty. An added dash of sexiness comes with the Recot2, environmentally cotton stretch lace, with a silky soft finish and feel. The brassiere has smooth shoulder straps that are comfortable on the skin and are interchangeable; it can be worn as a halter neck, cross back or whatever the imagination conjures.

The matching low waist boy leg undies is embellished with the same dainty lacing made with Recot2 and sits snugly below the hips to evoke a slimmer looking waist and remains invisible under low cut bottoms.

Celebrate Earth Day with sensuality this 2012. Lingerie sets are available in organic colours of Rice and Eco- Green. A wired ¾ bra retails at $69.90 and the matching briefs retail at $23.50.

Wacoal lingerie collections are available at the following Wacoal boutiques:

  • ION
  • Plaza Singapura
  • AMK Hub
  • Marina Square
  • Jurong Point
  • MyVillage, Serangoon Gardens
  • The Clementi Mall
  • Lot One Shopping Mall

and at the following departmental stores:

  • BHG – Bugis and Bishan only
  • Tangs
  • Isetan – Serangoon Mall (NEX), Tampines, Katong, Orchard Wisma, Orchard Scotts
  • Metro – Causeway Point, Orchard, Seng Kang & City Square Mall
  • Robinsons – Centrepoint & Raffles City
  • Takashimaya
  • OG – People’s Park, Orchard & Albert Complex

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Written by

Felicia Chin