About 105,000 babies were lost in stillbirths in Singapore, Indonesia, Malaysia, Philippines, Thailand, and Vietnam in 2015 alone. That means every day that year, an average of 287 families received the devastating news of full-term pregnancy loss. However, one-third of these losses could have been prevented. This is why theAsianparent launched Project Sidekicks. Our aim is to reduce the rate of stillbirth in Southeast Asia by at least 10% over the next 3 years, by creating awareness about the benefits of sleeping on the side in pregnancy, counting baby’s kicks, and the risks of smoking. We encourage having a strong support system for both mums-to-be and parents who have suffered pregnancy loss.