Bright Starts "Start Your Senses" baby toy recalled: May cause cancer

The Bright Starts “Start Your Senses” Zebra toy may pose a risk of cancer due to a yellow dye that it contains, and has been recalled from UK stores. Do you have one at home for your baby, perhaps given as a gift by someone from the UK? Read this article to find out what to do.

A baby’s toy should be educational, fun and most importantly, safe. An educational toy that may cause cancer is certainly cause for worry. If you have recently bought a toy online from the United Kingdom, or received a gift from a friend in the UK, you might want to pay attention.

This Bright Starts “Start Your Senses” Zebra (Model 9078) by Kids II^® UK Ltd. has been recalled as it contains a yellow dye that could be cancer-causing. Thousands of these toys are being recalled from UK stores and returned from homes of worried parents.

The Bright Starts ‘Start your senses” zebra, a Kids II® product, is being recalled.

The Bright Starts “Start Your Senses” Zebra is an educational toy that aims to help develop your baby’s senses of sight, hearing, and touch. It was available for purchase from retailers like Tesco, Asda, Mothercare and Amazon.

Bright Starts “Start your senses” Zebra contains dangerous yellow dye

This award-winning product sold by Kids II ^® contains a colour including the chemical 4-Aminoazobenzine, also known as Aniline Yellow. It is a yellow dye used in computer printers, insecticides, paint and varnishes. It is considered to be toxic and may cause cancer if exposed to over long periods of time. This is certainly not what we want or expect from a baby toy.

Thankfully, there has been no report of illness or injury from the recalled product so far.

Read this news article for more details.

‘Kids II’ company response & what you should do if you have this toy

The manufacturer is only recalling the Bright Starts “Start Your Senses” Zebra with the code ‘Q’ followed by a four digit number. If you have a toy with this code, you are advised to stop using it and destroy it immediately.

Look for this code if you have the Bright Starts “Start your senses” zebra at home

We emailed the company for advice and they replied with efficiency and promptness — a response time of less than 24 hours. Their response was a detailed guide on how to return the product, as well as advice that we should discontinue interaction with it immediately.

Families who own the Bright Starts “Start your Senses” zebra are advised to destroy the toy, cut off the label and mail it to:

Kids II UK Ltd.
725 Capability Green
Luton, Bedfordshire
LU1 3LU

Since this is a specific recall for UK stores, it has to be sent to their UK office, or returned to any Tesco store if the country you reside in happens to have one.

Parents are advised to contact the UK office of the company, Kids II UK Ltd, which is based in Luton, Bedfordshire, for a refund. Alternatively, you can email them at [email protected].

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