Highlights:
- The Garden of Lights will see the illumination of various Sanrio characters at the VivoCity Sky Park from 31st August to 1st October
- The TANGS Mid-Autumn Fair returns from 31st August to 29th September
- Shoppers can purchase Sanrio merchandise and redeem attractive rewards as VivoRewards+ members
In celebration of the Mid-Autumn Festival, VivoCity, Singapore’s largest retail and lifestyle destination mall, is thrilled to unveil its inaugural collaboration with Sanrio. Themed “Garden of Lights”, the Sky Park will come alive with iconic Sanrio characters like Hello Kitty, Kuromi, My Melody, Badtz-Maru and more.
Gwen Au, Vice President for Marketing Communications, MPACT Property Management says, “We’re excited to announce our first-ever partnership with Sanrio for the upcoming Mid-Autumn Festival. This collaboration reflects our commitment to creating exceptional experiences for our shoppers, appealing to diverse audiences – both local residents and tourists, families and individuals alike. We wish everyone a joyful Mid-Autumn Festival and look forward to welcoming guests at the Garden of Lights!”
Cindy Loh, General Manager of Sanrio Southeast Asia shares, “Blending Sanrio’s brand philosophy of ‘everyone getting along together’ with the significance of Mid-Autumn Festival, we saw the opportune partnership with VivoCity to bring about an extraordinarily welcoming experience for all ages. Wishing all a basking good time under the Garden of Lights with Sanrio characters!”
THE GARDEN OF LIGHTS
Happening from 31st August to 1st October, shoppers can look forward to capturing Insta- worthy photo moments with their favourite Sanrio characters across four zones located within the Sky Park on Level 3 of the mall. Displays will be lit up from 6.30pm every evening, with the event open to guests from 10am to 10pm daily.
Hello Kitty Welcome
Embark on your adventure into the Garden of Lights as Hello Kitty extends a warm welcome to all fans with an ideal photo opportunity. Expect a beautiful flower bed designed in the likeness of this beloved character, setting the tone for a truly magical experience.
Sanrio Characters Enchanting Garden
Next, step into a larger-than-life garden where cherished Sanrio characters thrive in their unique elements! Spot them amidst enchanting garden-themed set pieces, offering picture- perfect photo opportunities at every turn.
Sanrio Characters Friendship Bridge
Take a leisurely stroll down a 50-meter-long illuminated tunnel bridge alongside figures of Hello Kitty, My Melody, Little Twin Stars, and other adored Sanrio characters.
Hello Kitty Garden Maze
Conclude the mesmerising journey with a grand finale, a towering 7-meter-tall Hello Kitty standing atop a radiant blossom, forming a truly remarkable focal point. To enhance the immersive experience further, meander through the winding paths of the flower maze and get lost in the magical Garden of Lights.
SNAP, SHARE AND WIN
From now till 1st October, shoppers can participate in a photography challenge and stand to win Mapletree shopping vouchers. Simply snap a photo with the Sanrio characters at the event with an accompanying caption on why the Mid-Autumn Festival is significant to you with the hashtags #VivoGardenOfLights and #SanrioSingapore. Share your post on Instagram and stand to win $50* worth of Mapletree Vouchers. One winner will be selected randomly and announced every Monday via VivoCity (@vivocitysingapore) Instagram account. Six prizes are up for grabs in total.
*Participants must be followers of both VivoCity (@vivocitysingapore) and Sanrio Singapore (@sanriosingapore) Instagram accounts in order to be eligible for participation.
SHOP SANRIO MERCHANDISE AT VIVOCITY
Apart from the magical Garden of Lights, experience the Sanrio retail haven, thoughtfully curated to enhance your shopping experience. From plushies to kitchenware, back-to-school items and even Sanrio-themed bird’s nest, enter the retail area for a diverse array of products designed for fans of Sanrio. Exclusives to the pop-up include a range of computer peripherals including keyboards, mice, and more. The pop-up will be located at East Court (near OWNDAYS), Level 1, from 31st August to 1st October.
RETURN OF THE TANGS MID-AUTUMN FAIR
Happening from 31st August – 29th September, shoppers will be delighted as the much- anticipated TANGS Mid-Autumn Fair makes its return. Discover a tantalising array of both traditional and modern mooncakes from 45 local and international vendors, bringing together a diverse range of culinary artisans, from hotels, bakeries, cafes, and even renowned international brands.
Among the new highlights this year are hotels like Conrad Singapore Orchard, presenting a diverse assortment of traditional baked mooncakes, including their signature Parma Ham and Pork Floss with Assorted Nuts mooncake as well as The Capitol Kempinski’s delicious Baked Red Bean Paste with Almond Mooncakes.
Shoppers can also enjoy exclusive VivoCity deals like Goodwood Park Hotel’s bundled package of four mooncakes for $90.00 or an attractive 10% discount on all Fairmont Hotel’s snowskin mooncakes.**
MORE SHOPPING REWARDS IN STORE AT VIVOCITY
To celebrate the upcoming Mid-Autumn Festival, VivoCity is excited to extend rewards to shoppers from 31st August to 1st October. Stand to redeem a $10 Mapletree voucher with minimum spending of $200*** mall-wide.
Happening throughout the month of September, make your way to VivoCity to explore the limited-time Garden of Lights, indulge in a delectable spread of mooncake offerings and enjoy exclusive rewards as you shop at Singapore’s largest retail and lifestyle destination.