Leading mother and baby care brand Pigeon has launched its Natural Botanical Baby series which reflects its commitment to sustainability while offering comprehensive skin nourishment and protection through a thoughtful blend of natural ingredients.
In line with the company’s guiding philosophy of caring for both babies and the planet, the new range consists of four dermatologically tested products - Head & Body Wash, Water Gel, Milky Lotion, and Massage Oil – that have been created through sustainable means, including the usage of recycled plastics.
“We are pleased to launch the Natural Botanical Baby skincare series, which represents our commitment to providing high-quality products that improve the quality of life while caring for the environment," said Mr. Yusuke Nakata, CEO, Pigeon Singapore Business Unit.
“Our skin is the largest organ of the body – it is vital to keep it well nourished and we must be mindful of providing the care it needs. This is especially important for babies as they have more sensitive skin. Through this new range of skincare products, parents can rest assured that their babies will receive the optimal protection and nourishment.”
The Natural Botanical Baby skincare series is made primarily from nutrient-rich natural ingredients like argan oil, olive oil and chamomile, all of which possess important qualities that support the development of strong, smooth and healthy skin.
Argan oil, for example, is packed with Vitamin E and essential fatty acids that enhance skin regeneration and help with the formation of the skin’s natural oil barrier.
Olive oil, which is rich in antioxidants and vitamins, is ideal for protecting and hydrating the sensitive skin that babies have. Chamomile, a well-known natural relaxant, provides relief for irritated skin and even aids with sleep.
From Nature, For Nature
Pigeon has always adhered to the belief that humans share a symbiotic relationship with the planet. This is why the company has been proactively giving back to Mother Nature as it borrows the goodness and nourishment of natural ingredients to provide care for babies.
Just like how it spares no effort in research and development to create high-quality products using natural ingredients, Pigeon has also gone the extra mile to protect nature by adopting these sustainability initiatives in the production of the Natural Botanical Baby series.
These initiatives include:
✧ All Natural Botanical regular-sized plastic bottles are made using 20% recycled plastics to minimise the use of raw materials and energy in the production process.
✧ In collaboration with the World Wide Fund for Nature (WWF-Singapore), Pigeon has planted 5,000 fruit tree seedlings to support reforestation efforts in Indonesia. When mature, these trees will provide the rural communities with not just a source of food but also a means of generating revenue through the sales of the fruit.
The trees will also offer watershed protection and reduce problems such as flooding and soil erosion while helping mitigate the impact of climate change.
✧ Uncontrolled palm oil production can lead to devastating consequences like deforestation, which would adversely affect protected species of plants and biodiversity levels. Left unchecked, palm oil production could even result in unscrupulous labour practices and people being displaced from the land.
Concerned about the negative side effects of palm oil production, Pigeon has recently become an RSPO member and actively supports sustainable palm oil production around the world by trading in RSPO Credits*. This contributes to creating a critical high demand for sustainable palm oil products in the global market.
*An RSPO credit is evidence that one tonne of certified sustainable palm oil was generated by a company that has been certified as a sustainable producer.
✧ Pigeon's commitment to being eco-friendly was also extended to the way its advertising campaign for the new product range was carried out. For this campaign, Pigeon specially engaged papercraft artists to create backdrops made from reused materials for the marketing video. The result? An ad campaign that is not just pleasing to the eyes, but also kinder to the environment.
Solutions Informed By Love And Science
Love is at the heart of Pigeon's corporate philosophy and credo. In the words of Mr Nakata, the company will not be able to create its trusted products and services if it does not share the same love that mothers have for their babies. In other words, mothers want only the best for their children and Pigeon feels exactly the same way.
To create a more baby-friendly world and meet the unique needs of babies, Pigeon relies on the delicate combination of love and natural ingredients. The production process is also highly informed by scientific research, which has shown that, contrary to popular perception, going fully natural may not always be the safest approach.
For this reason, more than 90% of its ingredients are from natural origin while the remaining 10% are added to improve the safety, integrity, and fragrance of the Natural Botanical products.
Certainly, the question on the necessity for these ingredients arises. Preservatives are necessary to prevent product damage and contamination which could harm the baby. The use of reagents like citric acid and sodium hydroxide are also important as they ensure that the product is compatible with the natural pH of babies’ skin, thus reducing the risk of skin irritation.
Holistic Protection And Nourishment
Below is the recommended skincare routine using the Natural Botanical Baby series.
Step 1: Cleanse
Use the Natural Botanical Head & Body Wash to perform a full body wash that is extremely gentle on the skin. Containing over 90% natural ingredients, the wash cleanses and nourishes while maintaining the smoothness of the skin.
Step 2: Hydrate
As baby skin is prone to dryness, using Natural Botanical Water Gel in the day helps to ensure that the skin gets the moisture it needs. However, parents often worry that Singapore's humid climate coupled with the use of moisturisers can result in excessive greasiness. Natural Botanical lightweight water-based gel causes none of that – babies are left with a comfortable experience as the moisturiser is easily absorbed by the baby's skin, leaving it smooth and supple.
In the evenings, use the Natural Botanical Milky Lotion to provide long-lasting moisturisation through the night. The non-greasy formula soothes the baby's dry, itchy skin while preventing any discomfort during their sleep.
Step 3: Seal
Getting the baby ready for bed? An application of this calming chamomile-infused Natural Botanical Massage Oil will help your baby drift off into slumber. This gentle oil is 99% natural and leaves a protective film over the skin that seals in the moisture.
AVAILABILITY
The Natural Botanical Head & Body Wash, Water Gel, Milky Lotion and Massage Oil are now available in major departmental stores, baby specialist stores, online marketplaces and Pigeon e-Shop.