The wildly anticipated Museum of Ice Cream (MOIC) officially opened its doors to the public today at its first international location at 100 Loewen Road, in the heart of Singapore’s historic Dempsey enclave.
Its grand debut comes three months after the attraction first announced plans to set foot in Singapore, with weekend slots selling out almost immediately as soon as tickets went live.
MOIC Singapore sits on a 60,000 square foot property imbued distinctively with the brand’s signature touch of pink happiness and magic sprinkled across its 14 multi- sensory installations.
Guided by MOIC’s talented guides, guests will be transported into a surreal world of scrumptious sights, sweet sounds, tasty treats and entertaining play.
Here’s a sneak peek of what you can expect: Discover your inner Picasso at Museum of Modern Ice Cream, race to the latest craze at Marble Run, take a trip overseas to California Dreamin, jam to oldies at our jukebox in Scream’s Diner, and unleash your inner child as you leap to new heights at Inflatable.
Relieve nostalgia in Potong with a treat that’s a blast from the past, and say hello to MOIC’s very own unicorn playground at Playspace! End off your journey by swimming in a sea of sprinkles at the largest MOIC Sprinkle Pool ever created!
As guests explore the installations, they can enjoy unlimited servings of delicious ice cream treats reinvented with a local twist - such as Pulut Hitam Potong ice cream, Lemon Bliss Balls, Apple Pie Soft Serve, Lychee Bandung and Taro Milk Tea ice cream sandwiches - as well as unique flavors like Pina Colada ice cream.
Maryellis Bunn, Co-Founder and Creative Director, says: “We have been looking forward to opening our first-ever international location for years, and we cannot be more thrilled to launch officially in Singapore today. Museum of Ice Cream was created for everyone to bring their imaginations to life and to forge lasting memories and meaningful connections, and we are excited to bring that magical experience to our guests in Singapore.”
Pirakash T, Head of APAC, Museum of Ice Cream Singapore, adds: “Singapore is a vibrant tourism hub and melting pot of diverse cultures, which makes it a fitting place for us to expand our footprint. Since our launch announcement in April, we have received an overwhelming positive response with tickets selling out almost immediately. We look forward to welcoming visitors through our doors and bringing Museum of Ice Cream’s signature magical experience to everyone.”
Nostalgic Fun, Singapore Style!
To commemorate Singapore’s 56th birthday celebrations, MOIC will unveil a variety of nostalgic childhood games and activities during its grand opening weekend from 19 to 22 August. Guests can take a trip down memory lane at Playspace, where Chapteh and Five Stones enthusiasts will have their dexterity put to the test.
Guests can also put their touches on the National Day Ice Cream Truck at the Craft Room and be introduced to MOIC’s very own Mercone (part Merlion, part ice cream), and enjoy temporary National Day-themed tattoos. Unique merchandise created in collaboration with local brands will be up for grabs at discounted prices at MOIC’s retail shop and guests can enjoy a Singapore Sling Boba Cocktail at the bar, available only for a limited period of time.
MOIC Singapore has released more tickets till December and tickets are expected to sell out quickly. Reservations can be made at www.museumoficecream.sg and guests are encouraged to purchase their tickets before they sell out.
MOIC Singapore opens daily from 10am to 11pm every day from Thursday - Sunday. Reservations begin from $38, and children two years old and under enjoy complimentary entrance.
Covid-19 Precautions
MOIC Singapore is committed to ensuring a safe and enjoyable museum environment for all guests amid the pandemic. Safe Management Measures and deep cleaning routines are implemented in accordance with government advisories and #TeamMOIC will be on ground for facilitation.
In line with government regulations and to ensure that guests can safely consume the treats served during the experience, fully vaccinated individuals will be allowed to enjoy the museum in groups of five, including unvaccinated children aged 12 and below if all children are from the same household.
Unvaccinated individuals will be required to present a valid negative COVID-19 PET result from a clinic, taken within the last 24 hours prior to time of admission.
For more information, please visit www.museumoficecream.sg or follow @museumoficecreamsg and #moicsg on Facebook, Instagram and TikTok for the latest updates.