Museum of Ice Cream (MOIC) is bringing its sold-out interactive museum experience to local shores, marking the first time the world-famous U.S. based attraction has set foot abroad. The experiential museum will be located in Dempsey, and will open its doors to visitors from August. Advanced reservations to the experiential ice cream journey will launch in limited quantities from today at www.museumoficecream.sg, and are expected to sell out quickly.
Image source: Museum Of Ice Cream
Housed within a lush 60,000 square foot property, MOIC will feature 14 never-before-seen installations dedicated to the celebration and experience of enjoying ice cream. Guests can expect to experience a fully functional, Singapore-inspired “Dragon Playground”, a pink and yellow jungle with 10,000 bananas, and the largest MOIC sprinkle pool ever created to bring their imaginations to life and create lasting memories over the magic of ice cream. Guests will also be able to enjoy five unique ice cream treats as they are guided through the 60 to 90-minute experience by talented #TeamMOIC performers.
Image source: Museum Of Ice Cream
Museum of Ice Cream first kickstarted the experiential movement into high gear in 2016 with its New York pop-up, establishing itself immediately as a playground of boundless creativity for the ice cream obsessed and selling out quickly with a growing waitlist of 200,000 guests. It has since become a cultural phenomenon, creating a new type of experience called “experiums’,’ and selling out stints in Los Angeles, San Francisco, and Miami. Jimmy Kimmel deemed it as the “Hamilton of Museums,” and the Smithsonian ranked Museum of Ice Cream in its top 10 most Instagrammed museums in the world. Hundreds of celebrities, such as David Beckham, Stephen Curry, Ryan Renolds, Katy Perry, Beyoncé, and the Kardashians are fans.
Maryellis Bunn, Co-Founder and Creative Director, says: “Ice cream is a universal symbol of joy that brings happiness to everybody, regardless of age and across all walks of life. Museum of Ice Cream is for the kid in all of us, and in a time when every little dose of positivity is needed, we hope to uplift spirits, and bring people together to make the world a happier place, one ice cream at a time.”
Manish Vora, Co-Founder, adds: “Museum of Ice Cream inspires imagination and creativity for everyone, and we cannot think of a more fitting place to do this than Singapore, where truly anything is possible. We have spent three years developing this launch as our first Museum of Ice Cream outside of the United States. We can’t wait to welcome you to experience our most ambitious project to date – a crossroad of east meets west, where Americana meets Singaporean nostalgia with a twist… or a swirl. Expect the unexpected and be prepared to dance, swim, sing, and shout in a way that Singapore has never seen before.”
Keith Tan, Chief Executive, Singapore Tourism Board, says: “The Singapore Tourism Board is proud that Singapore is the first international location for the Museum of Ice Cream outside of the US. The opening of such innovative attractions adds vibrancy to our city, and underscores the tourism industry’s confidence in Singapore’s continuing appeal as a top travel destination.”
As a socially responsible business, MOIC will look to bring its own brand of fun in the safest possible manner. Keeping with Safe Management Measures, the museum will put in place hygiene, safe-distancing, and logistical guidelines for its attraction, as well as retail and F&B spaces – all without taking away from its unique brand experience.
Image source: Museum Of Ice Cream
First Come, First Served: Ticket Reservations for Museum of Ice Cream Singapore
First access (Phase 1) ticket reservations for Museum of Ice Cream Singapore begin today, 12 April, in limited quantities for the opening month of August. Available from 10.00am, ticket prices start from $38.
Reservations can be made at www.museumoficecream.sg, and Phase 1 ticket holders will be entitled to exclusive perks.
Featured Partners
Museum of Ice Cream is proud to announce its list of partners and sponsors for the launch of MOIC Singapore. Partners:
Singapore Tourism Board (Destination Partner)
Kingsmen Exhibits Pte Ltd (Build Partner)
Hendrick’s Gin (Spirits Partner)
Tan Chong Motor Sales , the exclusive distributor of Nissan passenger and light
commercial vehicles in Singapore and Motor Image Enterprises, the exclusive
distributor of Subaru vehicles in Singapore (Automobile Partner)
Häagen-Dazs (Premium Ice Cream Partner)
For more information, please visit www.museumoficecream.sg or follow @museumoficecreamsg and #moicsg on Facebook, Instagram, and Tiktok for the latest updates.