Congratulations, Mummy! You’ve just given birth to a beautiful new baby! Look at your precious little newborn — isn’t she just perfect?
Those tiny toes and fingers, that unbelievably soft skin… as a mum, all you want to do is protect and nurture this tiny baby of yours — and this means using only the best of everything for her care.
Protecting your newborn’s delicate skin — especially her diaper area — is extremely important. Because the skin on her peachy little bottom is super-soft and especially sensitive, it is susceptible to conditions such as diaper rash if the area becomes overly wet and moist.
Diaper rash, if allowed to develop, can be quite painful for your little one and may result in unnecessary trips to the doctor. If the condition gets worse, it may even require medication.
Given this, it’s normal that new mums will explore all options to prevent diaper rash from developing in the first place.
Mums, did you know that the quality of the diaper you use can actually play a big role in preventing this irritating condition from developing?
Introducing New Huggies® Ultra Newborn Diapers!
Huggies® has been looking after babies for years, so they know how to give you products that meet both you and your baby’s needs.
You’ll be glad to know that Huggies® have put their finest technology and most innovative new features into Huggies® Ultra Newborn Diapers.
It’s the diaper more Singaporean mums trust to keep their babies more comfortable, healthier and happier — so they can be assured their baby is getting the best care possible.
With all the features included in Huggies® Ultra Newborn diapers, it’s no wonder that they are used in all major maternity hospitals in Singapore¹ and is the newborn diaper brand most trusted by Singaporean mums².
Find out more about Huggies® Ultra Newborn diapers on the next page…
Huggies® Ultra Newborn diapers help prevent diaper rash.
Here’s why you should pick Huggies® Ultra Newborn to protect your baby’s bottom.
1. Protects delicate skin
Special care must be taken to protect your baby’s soft and smooth skin — Huggies® Ultra Newborn comes with a new and improved soft-textured pad that that has tiny holes to pull runny stools away from the skin very quickly to keep newborn babies’ skin dry¹. The stretchy back pocket helps prevent back leakage from baby’s runny poo, while providing baby with a comfortable snug and secure fit.
2. Keeps your baby dry for up to 12 hours
Huggies® Ultra Newborn diapers have a new slim absorbent core technology with superior absorbency that locks the wetness without the bulk so that babies’ bums are always comfortably soft and dry overnight³.
3. Helps prevent diaper rash
Clinically proven to help prevent diaper rash4, Huggies® Ultra Newborn pulls pee and runny poop quickly away from your baby’s skin. The air circulation liner has many air channels, enabling air to circulate and keep wetness away from baby’s skin.
Trust in Huggies® Ultra Newborn diapers to keep your precious bundle of joy dry and comfortable.
4. Fits your baby just right
The wide, stretchy waistband of Huggies® Ultra Newborn diapers can be adjusted to provide a snug and secure fit that moves with your baby throughout the day as he feeds. The stretchy waistband found in Huggies® Ultra Newborn diapers will ensure your little one stays comfortable even after his or her little tummy expands just after a feed.
6. Helps you not to miss a diaper change
The wetness indicator that turns from yellow to blue will help you not to miss the sign that it is time for a diaper change.
Huggies® has been looking after babies for years so you can trust they know how to give you products that meet both your and your baby’s requirements.
So why not try out Huggies® Ultra Newborn diapers for free today? You won’t be disappointed!
Huggies® Ultra Newborn diaper is sold in all leading supermarkets and hypermarkets, i.e., NTUC, Cold Storage, Giants, ShengShiong super/hypermarkets.
1. Huggies® brand is used in all maternity hospitals in Singapore from June 2011 – April 2014.
2. Kimberly Clark calculation based in part on data reported by Nielsen for the Diaper Category, for the 12-month period ending September 2013, for the Singapore modern grocery market. (Copyright © 2013, The Nielsen Company.)
3. Based on research on average urination rate of baby per 12 hours
4. Huggies® diaper formulation of dryness and breathability was clinically-proven on babies and met the criteria to significantly help prevent diaper rash or dermatitis. Akin et al, Pediatric Dermatology 2001.
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